Responsible for sales/planning, developing, and implementing both domestic and international marketing programs, for assigned products. Collaborates with Sales, Engineering, Manufacturing, supply Chain, and Purchasing to manage product lines. Coordinates and oversees the execution of advertising and promotional programs to ensure objectives are met. Negotiates with outside vendors, as appropriate. Research, identify, and evaluate potential new products.
Manage the Snap-on Power Tool brand name as it relates to products, markets, price positioning and strategy and channel positioning.
Marketing Plans/Launch Plans Develops and implements product/regional specific plans that achieve market share objectives. Develop and implement sales plans, gross profit budgets, and demand forecasting to meet revenue plans.
Manage Product Life Cycles Manage requirements necessary to execute all phases of the product life cycle from new product proposals to product discontinuance. Analyze product lines for life cycle changes and recommend strategies to affect life cycle conditions.
New Product Innovation Manages and leads teams or functions as senior member to ensure continuity of ideas from concept to profitable product offerings.
Review, track, analyze, and communicate company sales trends, product trends, market trends, margin trends, progress against plans and adjust activities to accomplish objectives.
Interfaces with subsidiaries to ensure overall corporate continuity of products, brands, and channels of distribution.
Competitive Assessment Obtains and analyzes competitor positions, product offerings, markets, performance, and performs GAP analysis as needed.
Manage new product development and introductions, product promotions, changes in forecast, new product field evaluations, and customer feedback to assure unified product management.
Bachelor's degree in Marketing, Business Administration, Market Research or Engineering.
Thorough understanding of business operations and finance. MBA preferred or 7-10 years' experience in a broad range of functions including: Engineering design, Manufacturing, Marketing, Distribution, and Sales.
Working knowledge of sales forecasting, profit planning, and product planning.
Knowledge of automotive, industrial, and retail industries, both domestic and international.
Able to build working relationships
Functional understanding of manufacturing design, and associated cost structures.
Analytical thinking Breaks down complex problems or tasks to generate detailed plans.
Conceptual thinking Can apply concepts and principles to draw conclusions based on diverse information.
Initiative able to act in a self-directed way, by taking effective action before being directed.
Strong presentation skills (verbal and written) and ability to interact with all members of management and sales force.