Product Manager, Professional Promotion, Car-T

Johnson & Johnson is currently recruiting a Product Manager, Professional Promotion, CAR-T located in Horsham, PA.

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/ .

The Product Manager will work with the Product Director to help execute professional marketing strategies for CARVYKTI. In this role you will be developing and implementing innovative marketing strategies and resources for oncology field teams and non-personal promotion. The product manager will work closely with a large, cross-functional team from Brand Marketing, Sales Leadership, US Medical Affairs, Commercial Strategy & Operations, Finance, and Oncology Portfolio marketing to develop professional marketing plans and tactics for CARVYKTI.

Key Responsibilities Include:

• Lead marketing tactic execution from insight generation, agency development, regulatory oversight process and launch with field teams.

• Help lead content development for sales meetings, selling assets, and non-personal promotion assets.

• Align and engage with the salesforce to drive appropriate use of materials and gather useful insights.

• Partner with Sales Learning and Development to ensure specialists are knowledgeable on the product and disease state.

• Work with print production and sample agencies to ensure resources to support field selling efforts and new patient starts.

• Work with JJIT, oncology digital marketing and agency partners to execute on omnichannel and digital strategy and tactics

• Partner with strategic alliance partners and media agency partners to execute on non-personal promotion strategy and tactics