Product Manager, Professional Marketing - Nulojix

Bristol Myers Squibb Princeton , NJ 08544

Posted 2 days ago

Job Summary:

The Product Manager, Nulojix Professional Marketing is a position with broad responsibilities for developing and executing tactics that will drive Nulojix promotional efforts targeting health care professionals. Nulojix is an innovative biologic medicine for adult kidney transplant recipients.

This position requires close partnership with the Nulojix sales and medical teams and other matrix partners to communicate the clinical differentiation of Nulojix and position the brand for strong growth in the future. This position reports to the Director of Strategy and Operations for Immunoscience who also serves as the Nulojix US and Worldwide brand lead.

Key Responsibilities Include:

Participate in development of brand strategic priorities and drive creation of tactical plans to achieve brand objectives

Use market research to effectively analyze customer insights, brand performance and market trends

Partner with external agency to refine current professional campaign and messaging to incorporate new data

Develop marketing content and tactics to drive the brand's key promotional messages across a variety of channels including delivery through sales team, speakers and digital

Lead marketing efforts at national transplant congresses including engagement with key thought leaders

Participate in planning and execution of high impact meetings with the sales team

Lead cross functional teams, manage external agencies, and work closely with the broader Immunoscience marketing, sales and matrix teams

Potential involvement in projects related to life-cycle management opportunities across Immunoscience

Qualifications:

Bachelor's degree or equivalent is required
2-4 years pharmaceutical marketing or relevant biopharmaceutical experience

Strong verbal and written communication skills

Proven ability to drive execution of key initiatives working with and leading multi-functional teams to accomplish specific goals

Willingness to take on additional responsibilities according to brand needs



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VIEW JOBS 6/18/2018 12:00:00 AM 2018-09-16T00:00 The Senior Product Manager, Nulojix Professional Marketing is a position with broad responsibilities for leading the strategy development and execution that will drive Nulojix promotional efforts targeting health care professionals. Nulojix is an innovative biologic medicine for adult kidney transplant recipients. This position requires close partnership with the Nulojix sales and medical teams and other matrix partners to communicate the clinical differentiation of Nulojix and position the brand for strong growth in the future. This position reports to the Director of Strategy and Operations for Immunoscience who also serves as the Nulojix US and Worldwide brand lead. Key Responsibilities Include: * Lead development of brand strategic priorities and creation of tactical plans to achieve brand objectives * Lead market research projects necessary to effectively analyze customer insights, brand performance and market trends * Partner with external agency to create and refine current professional campaign and messaging to incorporate new data * Develop marketing content and tactics to drive the brand's key promotional messages across a variety of channels including delivery through sales team, speakers and digital * Lead marketing efforts at national transplant congresses including engagement with key thought leaders * Participate in planning and execution of high impact meetings with the sales team * Lead cross functional teams, manage external agencies, and work closely with the broader Immunoscience marketing, sales and matrix teams * Potential involvement in projects related to life-cycle management opportunities across Immunoscience Qualifications: * Bachelor's degree or equivalent is required * 5+ years of relevant marketing brand management experience or equivalent * Strong verbal and written communication skills * Proven ability to drive execution of key initiatives working with and leading multi-functional teams to accomplish specific goals * Willingness to take on additional responsibilities according to brand needs Bristol Myers Squibb Princeton NJ

Product Manager, Professional Marketing - Nulojix

Bristol Myers Squibb