Product Manager, Performance Marketing Lead

Capital One Austin , TX 78719

Posted 3 months ago

3711 S Mopac Expy (31003), United States of America, Austin, Texas

At Capital One, we're building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.

Product Manager, Performance Marketing Lead

This is your opportunity to lead a core function on the Growth Marketing team of Capital One's fast growing consumer shopping app. You will own the vision and roadmap for paid acquisition, Wikibuy's key growth lever. The Growth team is dedicated to driving user growth and engagement for Wikibuy by Capital One, a rapidly growing digital savings product used by millions of US shoppers.

About Wikibuy by Capital One

We believe that if we take care of our team, our team will take care of our customers.

We want to personally mentor you and use our experience of scaling companies to fast track your career.

We value candor and open debate, and have built our culture around a simple proposition - we solve hard problems so we can create delightful experiences for customers.

We provide competitive compensation and top-tier benefits. We also provide healthy snacks, infinite coffee, an onsite gym, and complimentary chef-prepared lunches every week.

What will you be doing?

  • Lead the optimization of Wikibuy's 8-figure paid acquisition budget on social, video, and display channels

  • Partner with Growth Engineering to develop ad-tech focused on automating and augmenting ROI maximization and creative testing

  • Own the analysis of campaign performance and customer behavior to optimize channel mix, audience segmentation, messaging, and creative types

  • Partner with Creative Managers to fuel data-driven creative testing

  • Manage ad network partners, agencies, and freelancers to increase testing velocity and performance

  • Lead the understanding of what best-in-class paid acquisition looks like including channel mix, technology stacks, and characteristics of high performing creatives

Who are you?

  • Results-oriented, deriving more energy from how you impact the growth of the business than from comments about how pretty your font selection is

  • A hustler with incredible work ethic and intrinsic motivation, and who thrives in fast-paced, high-output environments (with a preference over 100% perfection)

  • Analytical and logical with an appreciation for how important creative testing is to driving results

  • Framework-minded, learning from failures and focusing on insights that you can use to 10x future performance

  • Obsessed with self development, dedicating time to learning from best-in-class brands and thought leaders, spending time building a network of other great practitioners, and constantly reflecting on your personal progress and goals

Basic qualifications

  • Bachelor's Degree in Finance, Mathematics, Statistics, or Quantitative Marketing

  • At least 4 years of performance marketing or ad technology product experience through full time employment or entrepreneurship

Preferred qualifications

  • Proficiency in Excel, SQL, Adobe Photoshop, Adobe Illustrator and Video editing software

  • Experience managing 7-figure+ paid acquisition budgets

  • Experience using and/or building ad technology to optimize acquisition

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

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Product Manager, Performance Marketing Lead

Capital One