This product manager will be responsible for the strategy, roadmap, and feature definition for the CommandCentral Vault solution including interfacing with marketing, working with sales on forecasting, and finance on profit and loss (P&L) responsibilities. The Vault application is a Digital Evidence Management Solution that pairs with Motorola's capture device and application suite as an end to end digital evidence solution.
The product manager analyzes market and competitive conditions and lays out a product vision that is differentiated and delivers unique value based on customer demands. The role of the product manager spans many activities from strategic to tactical and provides cross-functional leadershipbridging gaps within the company between different functions, especially between development, sales and marketing, and support.
The product manager is the person responsible for defining the 'why', 'what,' and 'when' of the product that the development team will build. They are the director of their product -- which means they lead cross-functional teams from a product's conception through to its launch.
Product management responsibilities include:
The product manager is responsible for setting a product vision and strategy. Their job is to clearly articulate the business value to the product team so they understand the intent behind the new product or product release. They own the strategy behind the product along with its roadmap and must work with development to define, prioritize and build what matters.
Create and manage backlog. roadmap, and vision
Identify customer needs and market requirements
Evaluate competitive intelligence
Define financial goals
Create business plans and proposals for new initiatives
Strategic partner and third party supplier management
PMs must plan for what their teams will deliver and when they will deliver it. The product manager owns the release aspect of product. Release responsibilities include managing features and dependencies in and across releases, product and support teams; and managing releases with phases and milestones.
Establish vision and goals for sprints and releases
Define market offer and structure
Work with enablement organizations to make products orderable and deliverable
Define and support implementation of training, support and deployment requirements
Manage risks and resolves issues that affect release scope, schedule and quality
Coordinate overall release project and schedule
Collecting, curating, and promoting the most relevant ideas into features. Defining which ideas should be promoted to features to achieve key objectives for the product line and business. Soliciting feedback and requests from customers and field teams and ensuring this is seamlessly integrated into the product planning and development processes.
Gather customer and sales feedback and voice of customer
The product manager defines the features and requirements necessary to deliver a complete product to market and lead the product team to success. They are responsible for articulating the 'what' and working with development to determine the 'when.'
Create user stories and scenarios
Direct and approve UI/UX activities
Define acceptance criteria, KPIs and SLAs
Responsible for making product decisions and often is the lead resource for the rest of the organization when deep product expertise is required. This includes supporting the organizations that help bring the product to market and work directly with customers including marketing, sales, training and support services.
Facilitate sales and channel training
Assist pre-sales with custom project requests
Define and ensure implementation of GTM assets including demo environments, training materials, and presentations
Demonstrate new pre-release features