Product Manager, Brand Safety

Doubleverify, Inc New York , NY 10007

Posted 2 months ago

Product Manager, Brand Safety

New York, NY

Who we are

DoubleVerify is the recognized market innovator with the technology and tools that accurately authenticate the quality of digital media and drive ad performance for the world's largest brands. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital ecosystem that help build a better industry. Learn more at


The Brand Safety Product Manager will lead the definition and development of DoubleVerify's Brand Safety to increase brand protection across all environments. The PM will be in-charge of efforts to develop new functionality and services, expand the capabilities and coverage of DoubleVerify's brand safety solutions and internationalizing DoubleVerify's products.

This role is part of a cross functional team that creates products to serve advertisers and partners across the digital landscape. The role requires big data analyses, collection of requirements and developing partner and vendor relationships, while working closely with engineers. Communication skills are incredibly important as the position interfaces heavily at all levels and across functions both inside DoubleVerify and with our external partners.

The ideal candidate is detail-oriented, able to drive decisions from large amounts of data and has product management or engineering experience in ad tech and/or brand safety. Organizational skills and great analytical skills are also crucial for this role. Familiarity with, or ability to quickly learn about web classification and brand safety targeting is key for success in this role.

What you'll do

  • Become a top industry expert for brand safety.

  • Lead the definition and development of DV's Brand Safety and International services to optimize protection for the largest brands in the industry,

  • Communicate the product vision and roadmap to key stakeholders, and foster collaboration through knowledge sharing. Manage development from concept ideation to product release, including requirement gathering and breaking down the vision to epics and stories.

  • Articulate products to Sales, Marketing, Sales Operations, and R&D.

  • Collect customer feedback and functional needs and develop product requirements.

  • Build relationships with customers, partners and prospects.

  • Manage data quality efforts to ensure measurements and reporting are accurate and reported effectively.

  • Create product documentation for internal and external customers.

  • Participate in industry work groups and maintain product marketing materials up to date.

  • Act as the subject matter expert for the DoubleVerify Client Services and sales teams in terms of best practices, product capabilities and ongoing support.

Who you are

  • 4+ years of combined full time working experience with 1-3 years in Product Management.

  • Bachelor's degree in Quantitative/Technical field.

  • Understanding of ad serving mechanics and dynamics.

  • Familiarity with SQL and data analysis tools.

  • Strong analytical skills and critical thinking.

  • Excellent verbal and written communication skills and great presentation skills.

  • Autodidact - can dive into new subjects, identify knowledge sources and ask the right questions to learn new technologies, markets, and concepts - independently and quickly.

  • Organized with a rigorous attention to detail, drive for excellence.

Preferred Qualifications

  • Experience in Ad Tech, Digital Media or similar industry.

  • SQL and data analysis skills, including substantial hands-on experience.

  • Experience with web based data collection, tagging and analytics.

  • Experience with agile development methodologies, continuous integration, GitHub.

  • Strong process management skills.

  • Experience with ad verification and targeting tools.

  • Passion and desire to play a key role in driving a new business to success in the advertising technology space.

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Marketing Manager Brand & Product


Posted 3 days ago

VIEW JOBS 4/19/2019 12:00:00 AM 2019-07-18T00:00 <p>At Trustify you will join a passionate and talented team of experts working tirelessly to make truth, trust, and safety accessible to every man, woman, and child on Earth via our network of intelligence analysts and licensed investigators. We do this mission and values-based work on both a pro bono basis as well as commercially in both the B2C and B2B markets. We also perform this work out of a deeply personal mission and calling inspired by our founders Jen Mellon and Danny Boice.</p><p>If having a core impact on a mission and values-based organization that is literally saving lives excites you then we would love to hear from you..</p><p>First, a little about our cutlure:<br></p><ul> <li>We are democratizing access to private investigation and intelligence services for every individual, family, household, business and non-profit in the World</li> <li>We are woman co-founded and woman led.</li> <li>Thousands of pro bono cases helping victims of human trafficking, domestic violence, unjust incarceration, abuse and more.</li> <li>Our staff is more than 70% female</li> <li>Read more about our new Crystal City office <a href="" rel="nofollow noreferrer noopener" class="external">here</a>.</li> </ul><p>We're looking for an experienced marketer to join our team to lead product positioning, demand generation and lead marketing. You will report to C-level product leadership and will manage a team of marketers while also producing high quality work. This is an ideal position for someone who enjoys creatively evangelizing social impact through storytelling and emotional connection.</p><h3>Job Responsibilities </h3><ul> <li>Refine, oversee, and execute an account based marketing strategy to support our growth goals, including customer acquisition, marketing operations, content, events, social media, company website and demand generation</li> <li>Leverage analytics and insights to adjust marketing tactics to drive desirable outcomes fast</li> <li>Create a process for telling success stories and highlighting the social impact work that we do</li> <li>Align closely with product and sales teams to understand our clients needs, refine go-to-market strategies and create a communication and collateral that echoes the company brand for clients</li> <li>Lead product marketing to ensure alignment on all new product feature announcements, launches, and sales/marketing collateral</li> <li>Motivate, mentor, and develop a dynamic and passionate team</li> <li>Lead the team in annual and quarterly planning, owning the budget, and reporting on performance, with a focus on ROI &amp; revenue growth</li> </ul><p><strong>Requirements</strong></p><ul> <li>Proven experience in both B2C and B2B customer acquisition</li> <li>Previous success in marketing a young brand</li> <li>Demonstrable success in account-based marketing and demand generation</li> <li>Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) </li> <li>Expert in viral mechanics and referrals</li> <li>Expert in SEO and organic search</li> <li>Expert with PPC and other paid tactics (e.g. Google Adwords, etc.)</li> <li>Expert in content marketing and content magnets</li> <li>Expert in landing page and conversion rate optimization tactics </li> <li>Data-driven mindset and practitioner of the build -&gt; measure -&gt; learn -&gt; repeat approach</li> <li>Excellent leadership and organizing skills</li> <li>Analytical and creative thinking</li> <li>Exquisite communication and interpersonal skills</li> <li>Passionate about learning new techniques and best practices</li> <li>BSc/BA in business administration, marketing and communications or relevant field</li> </ul><p><strong>Benefits</strong></p><ul> <li>Diversity is critically important to us, hence why our staff composition is &gt; 40% ethnic minority</li> <li>Nursing mothers rooms in the office, liberal maternity/paternity leave, adoption stipend benefit</li> <li>Competitive base salary &amp; equity plan</li> <li>Health, dental, &amp; vision coverage</li> <li>Casual work environment</li> <li>Great location in Crystal City and Metro accessible</li> <li>Commuter benefit stipend</li> <li>Free gym access</li> <li>8 for 8 Community Service Policy</li> <li>Relocation package available</li> </ul> Trustify New York NY

Product Manager, Brand Safety

Doubleverify, Inc