Manages key product line lifecycles. Understands market and industry trends. Leads the marketing initiatives for new product introduction and existing product change introduction.
Develops the long-term product line strategy, forecast, and the annual operating plan.
Provides product line budget requirements into the business unit annual operating plan.
Leads the development of product introduction plans.
Develops all aspects of the marketing mix to ensure the successful launch of new products and throughout the subsequent lifecycle.
Presents marketing approach for functional review and to the change management review group.
Leads pricing activity throughout the product lifecycle.
Leads available marketing resources and uses those resources appropriately and as needed to support the product range.
Ensures that the product branding strategy is implemented effectively, and leads and supports internal and external communications in relations to the product range.
Protects intellectual property of the organization, and works with legal counsel and engineering to ensure asset protection.
Defines and adopts, in the target market, a specific stance relative to the competition with the use of market research capabilities.
Leads improvement of customer satisfaction and solves ongoing customer issues in relation to the product range.
Leads management of the product lifecycle; determines when products should be deemed obsolete.
Develops, implements, and measures results of product promotions.
Engages with other functions and global locations to ensure global profitability of the product line.
Recommends marketing process changes that will improve Value Package Introduction and Value Package Change processes.
Coaches and motivates.
Associate Product Managers; provides guidance and direction on problems and issues; delegates work assignments considering employee skills and development needs.
Articulating Value Proposition
Translating Relevant Market Data
Marketing Plan Management
Positioning For Target Segments
Product Life Cycle Management
Education, Licenses, Certifications
College, university, or equivalent degree in Marketing, Sales, technical or related subject required.
This position may require licensing for compliance with export controls or sanctions regulations.
Intermediate level of relevant work experience required.
Work location, US based
Responsible for integrating sustainability needs into Product Lifecycle Management (PLM) by developing and improving processes and tools used for PLM such as pricing, obsolescence, product promotions, intellectual property trackers, sales and marketing toolkit refresh
Manages and analyzes historic data to provide data driven decisions to develop strategies and roadmaps
Develops and utilizes technical industry knowledge of Powertrain and component parts to gather data on consumers, competitors, buying behaviors, and market conditions to define the development of new product introduction plan
Utilize market research and pricing data collection techniques and cost/ margin evaluation w.r.t market to provide feedback on various pricing strategies
Primary Location United States-Tennessee-Nashville-US, TN, Nashville, Filtration Headquarters
Job Type Experienced
Recruitment Job Type Exempt
Job Posting Dec 1, 2021, 2:42:20 PM
Unposting Date Ongoing
Req ID: 2100082P