We believe messaging will be the main way people communicate with businesses. Why? Shift to messaging:
People have switched to messaging apps, and businesses are starting to follow. Research shows that 64% of people prefer to message a business (vs. call or email) and rate the effectiveness of messaging a business much higher vs. phone. The opportunity is huge: 2 billion person to business communications happen each day, mostly through legacy channels like phone or email.
Trends are favorable: Markets with high messaging adoption (e.g. India, Indonesia, Thailand) and younger demographics use messaging to communicate with a business nearly as often as they use phone or email.
Businesses are seeing ROI: Messaging drives greater efficiency vs. phone, drives increased conversions, and improves customer satisfaction. The Messenger Business team is responsible for growing this ecosystem through product experiences that enable person-to-business communication on Messenger and Instagram Direct.
This includes first party SMB tools, APIs for developers, and consumer facing experiences. Our team is also responsible for monetizing Messenger, which is not only a significant line of business for the company, including one of the fastest growing ad products at Facebook, but also a critical driver in growing messaging between people and businesses. We're looking for a strong Product Management Lead to join our team to help solve people to business messaging and monetization problems.
The ideal candidate will have a strong consumer and business product background and is able develop product strategy balancing the needs of people and businesses. Given the nature of our products, this role requires strong interpersonal skills and the ability to collaborate effectively across teams at Facebook Inc.
With product areas still in the 0-1 phase of finding scalable product-market-fit, this position requires entrepreneurial drive, the ability to develop plans with ecosystem partners, and a rigorous, analytical approach to problem solving.
Product Management Lead, Messenger Business Responsibilities
Establish shared vision across the company by building consensus on priorities leading to product execution
Drive product development with a team of world-class engineers and designers
Integrate usability studies, research and market analysis into product requirements to enhance user satisfaction
Define and analyze metrics that inform the success of products
Understand Facebook's strategic and competitive position and deliver products that are recognized best in the industry
Maximize efficiency in a constantly evolving environment where the process is fluid and creative solutions are the norm
Experience presenting to senior executive audiences
Experience working effectively with cross-functional teams
Experience using data to drive rigorous product strategy
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart.
Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.
Facebook is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at firstname.lastname@example.org.