Product Line Marketing Spec.

As a Product Line Marketing Specialist/Strategist at Paul Mueller Company, you will assume responsibility for the conception and execution of marketing initiatives tailored to our diverse product lines. Your scope of work will encompass the orchestration of advertising campaigns, the development of marketing collateral, and the formulation and execution of marketing strategies. Your role will also entail a deep dive into market research and emerging trends to discern invaluable insights. These insights will be leveraged to craft marketing strategies that not only strive to achieve product line sales objectives but also align with our overarching business strategies.

Essential Job Functions

• Research, develop, and execute product line marketing initiatives, ensuring efforts align with overall business strategy

• Develop compelling go-to-market strategy and plan for new product launches, including, but not limited to, development of sales collateral, product labels, product images/illustrations, creation of product web pages, email campaigns, press releases, trade show support, print ads, social media posts, and digital ad campaigns

• Oversee value proposition meetings, as applicable, to help assess target audiences, market demand, competition, market trends, and positioning for new products

• Oversee business model meetings, as applicable, to help further assess new product viability, true market size, resource demands, cost structures, and potential ROI

• Develop and update resources for the online dealer portal, as applicable, including technical documents, marketing collateral, training videos, branded assets, product images, co-op ads, and more

• Assist in the development and promotion of marketing collateral such as white papers, case studies, ad copy, emails, blog posts, etc.

• Solicit input, content, and resources from project stakeholders for the sake of content development and review, to solve challenges, and to meet time-sensitive project deadlines.

• Plan, develop, and execute the strategic content mix for communication channels

• Ensure content relates to industry, solution, product changes, or new developments, shaping the marketing message to align with consumer insights

• Effectively manage and communicate schedules, budgets, assets, and overall scope to ensure project requirements are met

• Monitor and analyze campaign performance by developing, tracking, and reporting on meaningful KPIs to enhance performance and drive results

• Provide and execute recommendations for campaign performance improvements

• Stays current on and implements applicable marketing best practices relative to brand awareness, SEO, lead generation, and thought leadership

• Stay up-to-date with industry trends and incorporate them when applicable into our social media strategy

• Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability

• Help shape brand positioning and narrative while targeting the proper audience

• Drive the development of customer personas to leverage research and market analysis

• Foster a positive and proactive attitude within the team, promoting a culture of learning and growth

• Maintain organized records of marketing materials and assets

• Work closely with the marketing team to achieve shared objectives and deliver cohesive campaigns

• Works collaboratively with the multifunctional teams (global marketing, IT, service, sales, product development, etc.) to unite efforts

• Regular, in-person attendance due to necessary teamwork and personal interactive nature of this position

Knowledge, Skills, Abilities (Competencies)

• Strong interpersonal, analytical, and organizational skills

• Self-starter and goal-oriented

• Excellent written and verbal communication and presentation skills

• Ability to manage and prioritize multiple tasks and projects in parallel in a time-sensitive environment

• Ability to work independently or in a team

• Strategic thinking and storytelling

• Creative thinker and data-driven

• Familiarity with Adobe Creative Suite, Google Workspace, Google Marketing Platform, Microsoft Office, HubSpot, Google Ads, and Meta Ad Manager is preferred

Education and Experience

• Bachelor's degree in Marketing, Communications, or a related field is preferred

• 2+ year(s) of relevant experience is preferred

• Experience in a B2B marketing environment is preferred

• Experience in project and/or client management is preferred

Base Compensation Range: $53,537 - $80,306 annually

Variable Compensation Range: Incentive bonus eligibility up to 10% of gross annual salary base on company performance (as of 2024).

Health and Ancillary Benefit Overview:

• Medical, Dental & Vision Insurance with low employee premiums

• Free off-site medical clinic

• Company paid Life Insurance & Short-Term Disability

• 401k - Employer match of up to 4.0% for coworker contributions of 8.0% or more

• Company covers tuition costs up to $5,250.00 annually, contingent on course completion and grades

• Paid Time Off and Sick, Family & Parental Paid Time Off

• Ten (10) Paid Holidays

• Four-day work weeks, varied shifts, and flexible remote work options depending on position

• Career progression program for advancement

• Free in-house welding, grinding & machine operation school

• In-house training program

WORK ENVIRONMENT:

Professional office environment with some manufacturing shop environment. Use of standard office equipment (computers, phones, copiers, and filing cabinets, etc.). Exposure to conditions, such as: dust, fumes, noise and high-degree varying seasonal temperatures.