Product Director, Worldwide Marketing

Fortive Irvine , CA 92606

Posted 4 weeks ago

Advanced Sterilization Products (ASP), part of the Fortive family of companies, is recruiting for a Product Director, Worldwide Marketing. The position will be located in Irvine, CA. The ability to travel 30% worldwide, including weekends for conferences or events is required.

The Product Director, Worldwide Marketing, is an important position within the team at ASP. This talented individual will develop & execute global strategies, under the direction of the Director, Worldwide Marketing.

You will be responsible for the development of product portfolio strategies, resulting pipeline development with cross-functional teams, and the launch of the respective new products & product iterations on a worldwide basis. This position will serve as a member on product development core teams collaborating with multiple functions including: R&D, Clinical & Regulatory, Education & Training and Supply Chain among others.

You will become a product expert on ASP product lines and work closely with our regional commercial marketing partners around the world to drive revenue growth and market share gains. You will identify unmet needs through the design and execution of global Voice of Customer (VOC) activities and will translate these needs into viable customer solutions.

You will develop new product value propositions, develop these products, and launch these products globally. Product launch responsibilities include brand development, delivering global product training, and collaboration with regional commercial marketing and education teams to ensure seamless product introductions worldwide.


  • Develops and manages strategic new product marketing plans and programs to grow the business and meet/exceed global Business Plan forecasts

  • Represents the marketing function on cross-functional new product core teams

  • Works closely with R&D to develop next generation of pipeline products and procedural techniques / workflows

  • Accountable for developing marketing plans for new products/solutions worldwide in alignment with commercial groups

  • Develops financial models supporting New Product Development opportunities globally, taking into consideration regional variations & various stages of market maturity

  • Collaborates with Market and Business Insight groups for all competitive intelligence and competitive information related to the product portfolio

  • Collaborates with the Business Development team to assess and recommend new market entry strategies for existing or adjacent opportunities

  • Designs product launch strategies, tactics, timelines and metrics for success

  • Executes aligned global product launch plans, including, positioning, pricing & promotional aspects for new products

  • Formulates claims development for new products, working with Medical Affairs, Regulatory, and Clinical Operations

  • Delivers product training at global launch training programs

  • Ensures product knowledge is effectively transferred to commercial regional groups and field organizations

  • Ensures business continuity through demand planning and forecasting activities with regional commercial marketing partners

Do you strive to join an outstanding team that is dynamic and ever-changing? Is career growth and opportunity appealing to you? Apply to this opportunity today.


  • A minimum of a Bachelor's degree in marketing (or related business degree), engineering, chemistry, microbiology, nursing or other medical field is required. Master's Degree in either business administration, engineering, or marketing is preferred

  • A minimum of 5 years of business experience is required.

  • Prior experience in medical device or pharmaceutical industry is strongly preferred

  • Prior experience in a sales / product marketing role preferred

  • Prior experience in an instrument processing or infection prevention firm strongly preferred

  • Track record of success in pipeline strategy development, launch planning, market analysis / assessment strongly preferred


  • Strong analytical skills (proficient in Excel, trending, P&L Analysis)

  • Strong communication skills (written and verbal)

  • Strong presentation skills (proficient in PowerPoint)

  • Ability to work in a fast paced, high energy, innovative environment

  • Ability to learn complex technology/clinical applications and take initiative

  • Infection prevention or instrument processing technology knowledge preferred

  • Strategic-minded with superior collaboration skills

  • Problem solving and decision-making skills

Fortive is a global family of more than 20 industry-leading industrial growth and technology companies, united by a shared purpose: to make the world stronger, safer, and more effective by providing essential technology for the people who accelerate progress. Here, you get the excitement of a "startup" with the stability and predictability of an organization strongly grounded in its roots and with a proven track record of growth. There's no limit to what you can learn, or the impact you can make: for you, for us, for growth.

Come join our team at Advanced Sterilization Products (ASP) and be part of a global leader in infection prevention solutions for the healthcare industry. With advanced products, technologies, and workflows for medical sterilization and disinfection, ASP is dedicated to defending the lives of patients, families, healthcare workers, providers, and communities. Add your talent to our extraordinary team and help us in our mission to make healthcare safer for everyone. ASP is based in Irvine, California with core sites in Everett, Washington and Schaffhausen, Switzerland plus many more offices around the world.

"The company in which you have expressed employment interest is a subsidiary or affiliate of Fortive Corporation. The subsidiary or affiliate is referred to as a Fortive Company. Fortive Corporation and all Fortive Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, disability, veteran status, citizenship status, sexual orientation, gender identity or expression, and other characteristics protected by law. The "EEO is the Law" poster is available at: Individuals who need a reasonable accommodation because of a disability for any part of the employment process should call 1-866-272-5573 or e-mail to request accommodation."

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Product Director, Worldwide Marketing