Product Director, Consumer Marketing

Johnson & Johnson is recruiting for Product Director, Consumer Marketing, located in Horsham, PA.

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/ (https://www.jnj.com/).

The Product Director will be a key member of the TREMFYA Marketing team with responsibility to lead strategic direction, development, and execution of the consumer strategy and tactics to activate patients to seek treatment and ask for our brand in the Dermatology and Rheumatology markets.

Diversity and inclusion are central elements of the shared culture across the Johnson & Johnson Family of Companies. Attracting, developing, and retaining a workforce that reflects the diversity of our customers and communities is essential to our success. We are committed to providing a respectful, inclusive, and accessible work environment where all employees can achieve their potential.

The Product Director will report to the Group Product Director, Consumer Marketing.

KEY RESPONSIBILITIES:

• Manage significant media budget and agency relationships with focus on return-on-investment (ROI), channel optimization, precision targeting and innovative thinking

• Manage creative agencies in the development and evolution of TREMFYA Direct-to-Consumer TV Advertising

• Lead the consumer digital ecosystem including website, CRM, social, video, display, search, patient testimonial, and other paid media

• Shape in-office educational materials, including point-of-care activation, to support patients as they start treatment

• Partner closely with internal partners to shape and implement communication, PR and advocacy strategy

• Lead the ongoing assessment of the evolving competitive landscape and develop innovative and differentiated approaches to promote our brands to patients

• Collaborate closely with multiple functions including Strategy, Analytics & Transformation, Medical Affairs, Global Strategic Marketing, Communications, Regulatory, Health Care Compliance (HCC), North America Pharma affiliates, and external agencies and vendors in order to effectively deliver key commercial activities

• Work efficiently with key internal partners and cross-functional groups (e.g., Regulatory, Medical, Legal, etc.) to ensure timely and compliant review and approval of promotional materials

• Contribute to budget, annual business and strategic plans