Product Development Manager


Marketing Instincts, Inc. Temecula , CA 92589

Posted Today

When you build your career with Marketing Instincts Controller Gear, you're in good company!

Controller Gear, the licensed retail brand extension of Marketing Instincts, specializes in manufacturing and selling of video game accessories and retail merchandise officially licensed by Microsoft Xbox, Sony PlayStation, Nintendo, Bethesda, Pokmon and other industry leaders.

We sell direct to some of the nations leading retailers such as Walmart, Target, Best Buy, and Game Stop. Controller Gear also specializes in custom product design, development, and offshore manufacturing for premiere clients such as Microsoft Xbox, EA Games, Blizzard, and more.

We are looking for a motivated, results driven Brand Manager to handle product development and marketing of our Controller Gear product line.

This position works full time out of our Temecula, California office.



Oversee all brand and licensing operations within the company

Lead the development of brand strategy, and execute all marketing related activities

Build presentations of compelling product assortments to present to retail buyers and other key decision makers for retail sales, gift with purchase & pre-order bonus

Responsible for developing collateral and pricing

Work with Sales & eCommerce team to launch product

Manage trade-show opportunities to include registration, booking hotel rooms, and logistics

Work closely with Sales Manager to provide sales support including follow-up on leads, presentations, mock-ups, and sample kits, etc.

Content marketing

Retail channel marketing

Marketable material


Brand strategy

Licensing & Product Development

Identify and execute licensing opportunities

Design and develop physical product line for retail

Responsible to manage product approvals from licensor and customers

Work with licensing partners and key retail customers to identify and maximize product development opportunities

Formulated product plans, including product positioning, target markets, category and competitive analysispricing analysis, product lifecycle management, and product launches.

Identify and deliver cutting edge gift with purchase and pre-order bonus merchandise that supports video game launches

Identify the product mix to send to mass/specialty markets that satisfied the consumer, retailer, and company sales goals, while launching product lines within budget

Prepare samples of our product line to present to retail buyers and other key decision makers

Coordinate the creative team's efforts to execute product and retail packaging design


Strong project management skills; multi-tasking and highly organized individual that always meets deadlines

Minimum 3-5 years' of marketing experience preferably in a similar industry

Experience working with licensed partners

Minimum 3-5 years' experience with Product development-hard lines

Excellent written and verbal communication skills

Demonstrable experience assisting and coordinating the efforts of others, display a customer-oriented attitude, demonstrate the ability to function in a fast- paced, deadline-oriented environment and work independently, but as part of a team

Ability to coordinate multiple ongoing projects while being accurate and thorough

Highly preferred, but not required:

Experience with video game accessories and peripherals

Retail sales in the video game industry

Keywords: marketing, project manager, licensing, product development, video games, video game, retail, project management, licensed, xbox, playstation, video game launches, product, walmart, target, best buy, video game accessories, controller skins, controller stands, brand strategy, marketing, gift with purchase, gift-with-purchase, retail packaging, packaging, pre-order bonus, pre order, gifts, retail buyers, copywriting, copywrite, copywriter, brand marketing manager, marketing manager, marketing coordinator, project management, project coordinator, rfp, request for proposal, contract, contract management, licensee, licensor

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Product Development Manager

Marketing Instincts, Inc.