Product Copywriter

Brightwell Atlanta , GA 30327

Posted 2 months ago

What We Do

Brightwell is a FinTech company offering end-to-end payment solutions through cutting edge technology and unparalleled support. Our comprehensive suite of payment distribution products helps maritime reduce costs, improve security, streamline cash management, and improves employee retention. With Brightwell, seafarers can send money to their family, friends, or bank accounts while on the go from around the globe.

Who We Need

Were looking for a Copywriter to work with a team of passionate marketers to create and maintain digital marketing content that supports our sales team and consistently create excellent product copy. As our ideal Copywriter candidate, you should come with a healthy blend of creative ability, marketing strategy, technical aptitude, strategic thinking, and, most importantly, great communication skills.

Above and beyond the raw skills were looking for people that have these three key traits:

  • Team Player We have a passion for building high performing teams. We know high performing teams are unstoppable when everyone is rowing in the same direction.
  • Problem Solver We are solving a macro economic problem every day we walk through the door. Its exciting. Its challenging. And at the end of the day, youre doing something that matters.
  • Loves a bit of chaos Lets be honest Were building a product that is growing exponentially. We move fast. That speed creates a level of excitement.

Feel good about everything above? If so, keep reading

What You'll Do

  • Own the tone and voice of the brand (wise and friendly, but non-authoritarian)
  • Strategically plan the manner in which content is presented and through which mediums
  • Identify speaking opportunities for Brightwell and get us on the stage
  • Help with future market exploration and lead gen opportunities
  • Determine which tactics and messaging will resonate with targeted audience
  • Identify gaps in existing messaging, recommend ways to strengthen messaging and modify assets accordingly
  • Contribute to the development of content pieces in a variety of formats, from blog posts to videos to whitepapers and more (Social media is the only thing you WONT be asked to work on weve got that covered.)
  • Create content for sign up materials and onboarding materials for our crew members


What You Need to Succeed

  • A portfolio of work showing clear, consistent messaging across all media, digital and print
  • Ability to build a larger scale communications plan and execute on it
  • An understanding of Design Thinking
  • A hands-on approach with the willingness to take on anything
  • Lots of initiative we want you to come up with ideas and run with them
  • Even if you don't consider yourself a true "creative," you have the ability to brainstorm with others and think on your feet
  • The ability to gain insight from end-user data, business objectives, and technical feasibility to deliver consistent content across company applications in alignment with correct grammar and company brand standards

As a Copywriter, you have:

  • 4+ years of copywriting experience
  • Product launch experience
  • Agency and/or startup experience (this is a big one for us!)
  • Knowledge of usability best practices
  • Personal branding: We're looking for someone deeply invested in the industry with published blog posts, speaking engagements, active tweets, etc.
  • BS or BA in English or related field is required
  • The ability to look at and create content from the point of view of the end user, advocating for their needs when in conflict with business requirements
  • Solid understanding of content best practices, including active voice, customer focus and benefit-driven messaging that resonates with target audience
  • Ability to grasp complex ideas and effectively translate benefits into easy-to-understand language for end-users
  • Superior written and verbal communication and presentation skills
  • Outstanding attention to detail
  • Ability to travel occasionally

Well Give You Extra Credit for:

  • Product launch experience
  • Agency and/or startup experience (this is a big one for us!)
  • Knowledge of usability best practices
  • Personal branding: We're looking for someone deeply invested in the industry with published blog posts, speaking engagements, active tweets, etc.


What Were Offering in Return

  • Freedom: We trust you to do your thing and do it well.
  • Professional Development: We work with you to grow your skills and push you forward.
  • Travel: You will get the unique opportunity to travel on ship to meet with crew members around the world!
  • Entrepreneurship: We embrace new ideas and people who have the drive to see them through. If you are a doer, look no further!
  • Benefits: Additionally, the company offers medical, dental, vision, disability insurance, 401k with match, flexible spending accounts, and paid vacation.

Brightwell is an equal opportunity employer (EOE) committed to employing a diverse workforce and sustaining an inclusive culture.

See if you are a match!

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Product Copywriter