Pro Apps Senior Marketing Lead

At Apple, new ideas have a way of becoming phenomenal products, services, and customer experiences very quickly! Bring passion and dedication to your job and there's no telling what you could accomplish! You will be part of the new services initiative team. We help start and scale new and exciting business in Pro Apps, Fitness, Home and Health spaces and are looking for a key contributor to join this exciting and fast-paced organization.

Description

The scope of this role is broad and the opportunity to drive customer impact is high. In this role, you will chart the strategic direction of our Pro Apps (including but not limited to Final Cut Pro and Logic Pro), lead a major business initiative while supporting execution against the long-term growth of those apps. You will partner directly with the Product Management, Growth Marketing, Engineering and other functional teams across Apple to define and deliver on a multi-year product roadmap. You will be responsible for the P&L and presenting regular business updates to senior executives across the company. You will work cross-functionally with internal and external partner teams to deliver results as we continue to invest in and grow our creative apps business. You should have significant experience building and launching consumer products, passion for helping users achieve creative outcomes while thinking of how AI is changing the creativity space. Ability to lead complex, cross-functional, projects and drive progress while thinking through the end-to-end experience is key.

Minimum Qualifications

• Solid understanding of growth and funnel drivers required for a services business

• Strong experience with cross-functional collaboration during product development cycle

• 5+ years of direct people management experience

• 10+ years of product management/marketing in the app space with some understanding of App Store publishing policies and guidelines

• Proficiency with productivity and creativity products and applications

• Some level of proficiency with Gen AI tools and models

Preferred Qualifications

• Have led a major initiative as part of a growth or services marketing team

• Analytical problem solver who is data driven, with a can-do attitude and flexibility to accommodate evolving business needs

• Can envision and build new product features and strategies

• Has collaborated with Engineering, Product Managers, Legal, BD, and Operations to launch high-impact products and features

• You have driven efforts with external strategic partners

• Ability to work independently, leading through influence in a highly matrix-ed organization

• Ability to lead by example, and be able to get into details of day to day product marketing while thinking of product discovery, use case creation, and requirements definition

• Ability to think strategically on critical business needs, and to simultaneously act tactically to complete them

Pay & Benefits

• At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $173,200 and $311,800, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.