Private Brand Manager

Mid-States Distributing Co Fort Worth , TX 76102

Posted 1 week ago

Why did the ghosts marketing campaign fail? You could see right through it! Mid-States is looking for a Private Brand Manager whose strategies are anything but transparent. Our Private Brand Manager will be the steward of our Hardware, Sporting Goods and Power Equipment brands and will be responsible for intimately understanding and creating those brands and their strategies; including: the brand essence, brand personality, brand image and their respective core target audience. This marketing extraordinaire will put the e in extra and will assist in developing marketing plans that effectively position our products squarely in front of our target audience based on their key motivators and market trends. Our goal is to drive customer engagement by delivering value and to gain loyalty through repeat sales and increasing our profitability.


Established in 1954, Mid-States Distributing ("Mid-States") is the leading Farm, Ranch and Home Retail Cooperative. Our cooperative consists of 37 independent and privately held, financially sound Farm, Ranch & Home retailers (Members) who are committed and loyal to their fellow Members and the betterment of all. The Members have approximately 680+ retail store locations throughout the United States and Canada generating over $7 billion of annual retail sales. Our Members merchandise items such as agriculture parts & supplies, petroleum products, hardware & tools, pet food, lawn & garden, animal health supplies, apparel & footwear, sporting goods as well as other products for the Farm, Ranch and Home.

Mid-States Headquarters and team has relocated to Fort Worth, TX from Mendota Heights, MN and we are excited to add some stellar talent to our already world class team. This new team of Minnesota nice and Texas southern charm will create and deliver profit enhancing, efficiency improving and cost reducing centralized product and service solutions so that our Members and Suppliers optimize and maximize their business potential. Our company continues to experience unprecedented growth.


  • Help develop, implement and manage a Private Brand strategy and portfolio for Hardware, Sporting Goods and Power Equipment

  • Manage existing brand and intellectual property assets including Government PTO registrations and working with our legal counsel for compliance

  • Identify and create new Private Brand opportunities

  • Work with the Director of Creative + Marketing Services (Shared Services) to develop and execute the marketing plan

  • Team up with Executive Team and Marketing Services (Shared Services) to implement PR strategies and tactics

  • Work with the Category Managers to develop plans for merchandising and consumer promotions when needed

  • Monitor and analyze the monthly performance of the brand, and develop appropriate action plans and recommend next steps

  • Work with Category Managers to forecast and determine appropriate new products for existing brands

  • Develop new brands by working with Business Units, Director of Creative + Marketing Services (Shared Services)

  • Drive and lead the product development cycle and manage projects with Business Units from inception to launch which includes creative briefs, legal requirements, specifications, packaging, compliance, testing for both US and Canada.

  • Create, manage and adhere to the Marketing Budget

  • All other duties as requested


  • Action oriented Drive for results Problem solver

  • Organizational agility Customer focused Creativeness

  • Interpersonal savvy Process management Priority Setting

  • Extensive brand, product and portfolio management experience

  • Demonstrated success in identifying and building brands particularly private brands

  • Experience managing multiple projects and coordinating with multiple teams to successfully deliver against the marketing plan in a fast paced, changing, deadline-driven environment

  • Must be a leader and a doer - action-oriented, strong initiative and flexible

  • Must be able to make fact-based decisions and implement recommendations quickly

  • Demonstrated ability to lead/work with cross functional teams

  • Demonstrated ability to understand financial concepts and measures

  • Must be able to communicate effectively at all levels

  • Must possess strong negotiation skills

  • Must have solid organizational and planning skills

  • Must be highly detail and multi-task oriented

  • Proficiency working in Microsoft Word, Excel, Project Management Tools and PowerPoint

  • Must possess the ability to recognize and appropriately handle confidential materials

  • Willingness to promote positive, respectful working relationships and working environment

  • A hands-on team player with a positive attitude, customer service focus and high level of energy

  • An ongoing knowledge of industry and market trends related to the brand

  • Strong analytical skills

  • Strong written and verbal communication abilities


  • Bachelors degree or equivalent work experience, MBA is a plus

  • 5+ years experience as a brand manager

  • Private brand and/or CPG management and marketing experience

  • Work experience in small, lean entrepreneurial organization(s)

  • Acute ability to influence


Generally, the job requires 80% sitting, 10% walking, and 10% standing. This job is performed in a generally clean office environment.


The job may require occasional business travel for supplier meetings, member visits and tradeshows


  • Competitive Salary

  • 10 Paid Holidays

  • Paid Time Off (PTO) starts accruing from day 1 and is available after 90 days

  • Employer pays 85% of health and dental premiums for employee only and family coverage when enrolled in base plan

  • Employer contributions to Health Savings Account (HSA) for HSA eligible health plans

  • Flexible Spending Accounts (General Medical, Limited Purpose, and Dependent Care Reimbursement) available

  • Voluntary Vision Coverage

  • Employer paid Term Life and AD&D Coverage, Short and Long Term Disability

  • Optional additional life insurance available

  • 401(k) with company match and discretionary profit sharing (upon meeting eligibility requirements)

  • Casual dress code


Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this position. Duties, responsibilities and activities may change at any time with or without notice.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Mid-States Distributing provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local law

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Private Brand Manager

Mid-States Distributing Co