Principal Solutions Marketer - Advanced Safety, Autonomous, And Connected Vehicles Validation

National Instruments Corporation Austin , TX 78719

Posted 2 weeks ago

Principal Solutions Marketer

  • Advanced Safety, Autonomous, and Connected Vehicles Validation


In order to achieve NI's Core Strategic Vision to be the leader in software-defined automated test and automated measurements systems, NI has created the Transportation Business Unit to focus on industry-specific customer needs. For decades, virtually all automotive OEM's and suppliers around the world have leveraged NI's unique suite of automated test & measurement systems, and we're now increasing our focus and investment to help these companies develop and test the vehicles of tomorrow.

It's a truly unique and exciting time in the automotive industry with all the innovation around autonomous and connected vehicles! The Principal Solutions Marketer -

Advanced Safety, Autonomous, and Connected Vehicles Validation

role is a critical role to define and execute go-to-market strategies for NI's thriving transportation business unit. Solutions marketers accelerate business results by distilling and evangelizing technology trends, competitive positioning, and value propositions to NI customers and sales/marketing colleagues.

This role will focus on applying these skills to help NI gain market share in the fast-growing areas of automotive validation centered around advanced safety, autonomous vehicles, V2X communication, and infotainment.

Key Responsibilities

  • Monitor key automotive technology trends affecting customer validation needs, including advanced safety sensor developments, artificial intelligence advancements for vehicles, regulatory safety standards, and vehicle communication standards.

  • Collaborate with other business unit functions to perform market segmentation/sizing and provide input into the forward investment strategy

  • Collaborate with Transportation Business Unit Offering Managers and Regional Sales/Marketing to define and execute the go-to-market strategy for automotive validation solutions

  • Map out the buying process for NI solutions, including key customer roles/functions that participate in the decision-making process and the content necessary to influence those involved

  • Define and communicate the value proposition for NI solutions

  • Build relevant technical marketing content, including white papers, case studies, videos, brochures, product demonstrations, industry tradeshow presentations, and online media

  • Develop sales enablement assets aligned to phases of the customer buying process

  • Establish punditry at industry events and customer conferences

  • Collaborate with NI Transportation Business Development Managers and Account Managers to support sales engagements, and then apply lessons learned to broad sales enablement materials

  • Track and document customer successes for promotional purposes and track lost opportunities for corrections to the go-to-market strategy

  • Effectively communicate with both highly-technical customer roles (e.g. Lead/Architect-level Design Engineers and Test Engineers) and executive-level business leaders (e.g. Director/VP of Product Line, Director/VP of V&V, etc.)

  • Train salespeople and other internal functions on the critical automotive test trends and key needs, challenges, and decision drivers of the target buyers

Key Performance Objectives

  • Contribute to strong, profitable growth
  • Monitor and react to fluctuations in long-term opportunity pipeline with corrective actions to the go-to-market strategy.
  • Define strategic marketing priorities
  • Asses and prioritize effective marketing activities for target market spaces.
  • Build a customer-focused culture
  • Regularly seek and share feedback. Implement initiatives to act on that feedback and provide a competitive edge through positioning and go-to-market strategy. Celebrate important customer wins and offering successes.


Why NI?

For 40 years, National Instruments has worked with engineers and scientists to provide answers to the most challenging questions. Through these pursuits, NI customers have brought hundreds of thousands of products to market, overcome innumerable technological roadblocks, and engineered a better life for us all. Historically, National Instruments has been a top 100 employer of choice as ranked by several different sources. If you want to work on cool technology at a cool company, you're in the right place! Here's a snippet of some of our core industry leadership.

Watch Video: 40 Years of NI Success

Basic Qualifications

  • 5 years of automotive or related industry experience

  • 5 years of experience in product marketing, product management, product planning, or related role

  • Experience leading and executing product launches or other product marketing activities

  • Willingness to travel up to 20%, including international travel

  • Willingness to be located in Austin, TX

  • Bachelor's degree from an accredited institution

Preferred Qualifications

  • Deep insight into Advanced Safety or Connected Vehicles technology

  • Technical aptitude (Engineering Degree) and curiosity for developing deep domain expertise

  • Experience in a global and multinational technology company

  • Strong public speaking and technical writing experience

Success Factors

  • Entrepreneurial spirit and result driven

  • Strong cross-functional team leadership, communication, and interpersonal skills

National Instruments is an equal opportunity and affirmative action employer, committed to providing a work environment free of discrimination on the basis of sex, race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state or local law.

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Principal Solutions Marketer - Advanced Safety, Autonomous, And Connected Vehicles Validation

National Instruments Corporation