Principal Insurance Industry Marketing Manager, Global Marketing Practice

SAS Institute Cary , NC 27518

Posted 7 months ago


Principal Insurance Industry Marketing Manager, Global Marketing Practice


Uses their extensive business domain knowledge and networks to drive strategic industry marketing and sales enablement in the Global Insurance market. The Industry Marketer creates and delivers credible and unique viewpoints to differentiate SAS in the market. Works with product management, field marketing, global alliances and sales units to enable regional marketing, channels and product readiness and sales enablement. The Marketer creates positioning and messaging and content for the insurance market to support web properties and customer facing collateral. Seen as a thought-leader and acts as a SAS for Insurance spokesperson with external audiences including SAS clients, industry analysts, and press.. Candidates must demonstrate exceptional communication skills with an advanced understanding of decision support and operational software systems used in the Insurance market.

Primary Responsibilities

  • Provides Insurance domain support to lead the development of messaging and positioning and supports web properties and collateral development. Supports field and regional marketing with messaging and content. Defines buyer personas, end users and target audience profiles. Articulates product capabilities into terms of the customer's business problem in the insurance industry.

  • Develops and maintains relationships with influential thought leaders, analysts, consultants and partners to support awareness activities.

  • Expected to drive thought leadership activities including articles, whitepapers, blogs, speaking engagements and involvement with key 3rd party organizations and SAS event marketing.

  • Understands the emerging trends in the target markets and drives the creation of key messages and stories to support decision makers and users.

  • Is technically capable to interact with IT personas as well as line of business executives. Understands how SAS technologies and capabilities can bring value to the industry's most pressing challenges.

  • Serves as primary spokesperson for external audiences in area of responsibility.

  • Supports sales enablement, and practice teams through customer engagements including EBC visits.

  • Can identify existing and emerging industry trends and can articulate SAS' position regarding these trends and issues.

  • Participates with marketing leadership to identify and establish objectives and goals to reach objectives in area of responsibility.

  • Partners with internal teams to gather and analyze the impact and performance of content and programs in the insurance industry.

  • Supports regional demand generation activities in support of the industry and in line with the overall customer journey.

  • Identifies competitor advances in the market and can work with internal parties to drive competitive approaches/responses

  • Responsible for content for external web and printed collateral. Strong writing skills including the ability to translate technical information into simple, audience-appropriate language.

  • Active member within key industry associations, societies, groups, etc.

  • Performs other duties, as assigned.

Knowledge, Skills and Abilities Required

  • Works on complex issues where analysis of situations or data requires an in-depth evaluation of variable factors. Exercises independent judgment in selecting methods, techniques and evaluation criteria for obtaining results. Networks with key contacts outside own area of expertise.

  • Determines methods and procedures on new assignments and may coordinate activities of other personnel (Team Lead).

  • Having broad expertise or unique knowledge, uses skills to contribute to development of company objectives and principles and to achieve goals in creative and effective ways. Barriers to entry such as divisional leadership review exist at this level.

  • Promotions to this job level require considerable experience and contributions, excellent performance, and a business need for this level/type of work. It may also require a committee review and senior executive endorsement.

Education and Experience Required

  • Bachelor's Degree, preferably in Business, Marketing, Computer Science, or related discipline.

  • Typically requires twelve years of experience in Marketing, Sales, Consulting or related function in the technology industry, preferably in product marketing (experience in a specific domain {industry, technology, or solution} directly related to area of assignment may be used to satisfy this requirement).

SAS looks not only for the right skills, but also a fit to our core values. We seek colleagues who will contribute to the unique values that makes SAS such a great place to work. We look for the total candidate: technical skills, values fit, relationship skills, problem solvers, good communicators and, of course, innovators. Candidates must be ready to make an impact.

Additional Information:

To qualify, applicants must be legally authorized to work in the United States, and should not require, now or in the future, sponsorship for employment visa status. SAS is an equal opportunity employer. All qualified applicants are considered for employment without regard to race, color, religion, gender, sexual orientation, gender identity, age, national origin, disability status, protected veteran status or any other characteristic protected by law. Read more: Equal Employment Opportunity is the Law. Also view the supplement EEO is the Law, and the notice Pay Transparency

Equivalent combination of education, training and experience may be considered in place of the above qualifications. The level of this position will be determined based on the applicant's education, skills and experience. Resumes may be considered in the order they are received. SAS employees performing certain job functions may require access to technology or software subject to export or import regulations. To comply with these regulations, SAS may obtain nationality or citizenship information from applicants for employment. SAS collects this information solely for trade law compliance purposes and does not use it to discriminate unfairly in the hiring process.

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Principal Insurance Industry Marketing Manager, Global Marketing Practice

SAS Institute