Area of Specialization: Route Maps & Info Materials
SUMMARY: Under general supervision, is responsible for producing critical information pieces for internal and external audiences. Interprets large volumes of detailed information into clear and accurate materials, including route instructions, timetables, boarding location maps, layover/turnaround maps and customer notices. Works with a variety of internal parties. Collaborates with other groups, such as Operations, Maintenance and Human Resources, to disseminate final information products to end-users.
Beyond a typical graphic designer or marketing specialist, the Principal Graphic Designer DDOT directly engages with the planning and operation of transit service. As such, is uniquely positioned to know the context for each project and originate materials with minimal need for translation.
Examples of Duties
Interprets raw and draft sketches into finished graphic outputs.
Creates internal maps for use by transit operations and training staff, including operator maps, detour maps, turnaround/layover diagrams and site plans.
Creates route-related customer information materials, such as public timetables, route maps, and schedule layouts.
Designs special-use maps and brochures for ridership growth efforts.
Designs internal pieces for employee communication, training and recruitment purposes.
Creates bus stop information panels, including map diagrams and schedule inserts.
Creates and edits images for use on website and in documents.
Creates environmental graphics, such as wayfinding signage, bus stop markings and vehicle placards.
Collaborates with Marketing and Service Development staff to produce other product-focused outreach materials.
Performs routine fieldwork to develop first-hand familiarity with information design needs.
Updates all information materials, on a repeating and regular basis, to reflect service changes and schedule updates.
Applies the Department's brand to a wide range of internal and external materials.
Advises on the process of creating and refining digital information tools, such as websites and apps.
Maintains organized inventory of proofs, edits, markups and final drafts for all projects.
Prepares distribution/dissemination plans for finished materials.
Interfaces with end-users to identify strengths and weaknesses of information materials.
Bachelor's degree in Graphic Design, Illustration, Geography or related field.
Three years of experience in general layout and graphic design including two years of experience in technical illustration or geography.
Equivalent combinations of education and experience may be substituted to meet the education and experience requirements of this position.
Max. Written Exam: 35% Interview: 50% Evaluation of T.E.P: 15%
City Of Detroit