Intuit San Diego , CA 92140
Posted 7 days ago
We are looking for an experienced and highly-motivated Senior Analyst to join our Marketing Analytics team. You must have a strong background in data science, inference, automation and experimentation, be able to communicate effectively with stakeholders, and have a passion for driving data-informed solutions.
Responsibilities
Develop data-driven insights to drive marketing decisions and improve business outcomes.
Utilize models and develop advanced experimentation methods, such as synthetic controls, propensity score matching techniques etc. to measure marketing's impact across our suite of products.
Utilize time-series forecasting models to predict growth and set the right growth goals, and develop frameworks to implement marketing attribution models.
Design, launch, and analyze experiments to understand the incrementality of different messaging and creative campaigns.
Design measurement approach and identify flaws in experiment practices and results, especially in 3P environments.
Collaborate with marketing, product, and engineering teams to identify insights and guide new campaign and growth roadmaps.
Manage data integration and engineering with marketing technology platforms for data hygiene, segmentation, and targeting.
Partner with cross-functional teams to initiate, lead, or contribute to large-scale/complex strategic projects
Act as a thought partner to senior leaders to prioritize/scope projects, provide recommendations, and evangelize data-driven business decisions in support of strategic goals.
Optimize our marketing efforts and enable customer retention through push campaigns and other organic avenues
Apply expertise in data mining and data presentation, as well as knowledge of marketing channels and platforms, to identify opportunities.
Intuit