Department: NU Press Administration
The Marketing Coordinator position is responsible for developing, scheduling, and carrying out marketing plans for all books published by Northwestern University Press in coordination with the department's sales and publicity activities and with the primary goal of selling books. Main areas of leadership and responsibility: exhibits, events, catalogs, collateral materials, review copies, AQ processing, copy writing, and report writing.
Functions as Exhibits Manager, creating an annual events roster and budget in coordination with the acquisitions department. Plans and supports Press exhibits at scholarly meetings, trade book sales, and author events. Attends and manages most local trade events where sales occur.
Writes, produces, and distributes seasonal book data by way of two printed catalogs and Edelweiss.
Conceives, designs, produces, and distributes printed and digital ARCs, flyers, and other promotional materials. Working with colleagues in the marketing department, helps to plan and coordinate website sales.
Creates and tracks written marketing plans for trade and scholarly books.
Creates reviewers lists and distributes review copies in consultation with author AQ and within press guidelines for the use of comps.
Creates annual advertising plans and budgets. In collaboration with marketing colleagues, plans ads to support sales and publicity. Designs and typesets ad mechanicals.
Drafts book jack copy.
Identifies blurbers for trade books. Harvests pull-quotes from book reviews for insertion into book metadata.
Performs other duties as assigned.
Successful completion of a full 4-year course of study in an accredited college or university leading to a bachelor's or higher degree.
Experience in sales and marketing, preferably at a university press.
Experience in website maintenance, databases, and digital asset management.
Minimum Competencies: (Skills, knowledge, and abilities.)
Communication: Balancing listening and talking; communicates effectively one-to-one and in groups; writes precise, well-organized emails and proposals while using appropriate vocabulary and grammar; gives clear and manageable instructions.
Collegiality: Being helpful, respectful, approachable, and team orientated; building strong working relationships and a positive work environment.
Collaboration: Facilitates open and effective communication, cooperation and teamwork within and outside of one's own team; respects the needs and contributions of others.
Excellent computer skills, including Microsoft Word, Power Point, Excel, and Outlook. Highly skilled in database management, record keeping and email. Adapts to new technology and uses computers to improve productivity.
Efficiency: Effectively performs duties and responsibilities; displays attention to detail; supports organizational policies; anticipates demands pressures of assignments and adjusts accordingly.
Organization: Plans, organizes and schedules in an efficient, productive manner; anticipates contingencies and pays attention to detail; targets projects or initiatives that require special attention and focuses on key tasks when faced with limited time and/or resources.
Initiative: Exhibits energy and desire to achieve; sets ambitious goals and acts decisively; takes action that no one has requested to improve or enhance job results and avoid problems.
Multi-Tasking: Demonstrates ability to work on multiple projects simultaneously.
Organization: Plans, organizes and schedules in an efficient, productive manner; anticipates contingencies and pays attention to detail; targets projects or initiatives that require special attention and focuses on key tasks when faced with limited time and or resources.
Problem Solving: Formulates realistic plans and contingencies and establishes appropriate measurements of anticipated results.
Innovation/Creativity: Explores alternatives to existing products and services; identifies opportunities to improve procedures and practices; shows imagination.
(Education and experience)
Experience working in a university press marketing department.
Experience working with Drupal, InDesign, Acrobat, and the Mac operating.
Preferred Competencies: (Skills, knowledge, and abilities)
Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply. Hiring is contingent upon eligibility to work in the United States.