Predictive Marketing Associate

Job Description:

The Role

As a Marketing Associate, you will be focused on one of the hottest and in-demand digital marketing strategies, data-driven predictive marketing. In this role you'll blend your business and digital marketing expertise with a passion for guiding clients through a tailored, multi-channel journey that is based on customer data, behavior, and AI insights.

Working within a cross-functional team of product marketers, segment marketers, digital marketers, and advanced analytics professionals, you will use your expertise to develop repeatable predictive marketing programs focused on bringing innovative content personalization to financial advisors at key points in their buying journey. The successful candidate will be a key member of the Fidelity Institutional (FI) Digital Engagement marketing team, while working closely with the broader FI and Asset Management marketing and sales teams.

The Expertise and Skills You Bring

• Bachelor's degree in marketing, business, or related field

• 3+ years of successfully developing and implementing marketing or sales strategies

• Experience in B2B companies preferred, but not essential

• Proficiency in marketing automation to personalize, drive traffic, convert leads into clients, and then nurture them (using customer journey mapping)

• Data and analytics mindset, a creative problem solver

• Experience with marketing automation and CRM tools. Familiarity with Salesforce products preferred

• Proficiency with online marketing and digital channels (email, social, web)

• Ability to manage multiple programs at once with a superior level of detail orientation, accountability, and ownership

• Strong PowerPoint and meeting facilitation skills

• Willingness to brainstorm and ask questions that drive innovation

• Mange timelines with marketing teams and sales partners

• Work independently to drive project completion in a highly matrixed environment while building trusted relationships with team members

• Interest in AI, predictive analytics, and automation

The Team

The FI Digital Engagement team is looking for a curious, passionate, and data-driven marketer who has a strong digital marketing, product marketing, or digital sales experience / revenue marketing experience and enjoys working in a fast-paced cross-functional environment. Your responsibilities will include analyzing data and predictive marketing opportunities, developing, and implementing predictive marketing plans, working closely with marketing, sales, and advanced analytics counterparts to coordinate content, technology integration, messaging, and measurement of outcomes.

Company Overview

Fidelity Investments is a privately held company with a mission to strengthen the financial well-being of our clients. We help people invest and plan for their future.

We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients' money.

Join Us

At Fidelity, you'll find endless opportunities to build a meaningful career that positively impacts peoples' lives, including yours. You can take advantage of flexible benefits that support you through every stage of your career, empowering you to thrive at work and at home.

Honored with a Glassdoor Employees' Choice Award, we have been recognized by our employees as a Best Place to Work in 2023. And you don't need a finance background to succeed at Fidelity-we offer a range of opportunities for learning so you can build the career you've always imagined.

At Fidelity, our goal is for most people to work flexibly in a way that balances both personal and business needs with time onsite and offsite through what we're calling "Dynamic Working". Most associates will have a hybrid schedule with a requirement to work onsite at a Fidelity work location for at least one week, 5 consecutive days, every four weeks. These requirements are subject to change.

We invite you to Find Your Fidelity at fidelitycareers.com.

Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.

Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, contact the HR Accommodation Team by sending an email to accommodations @fmr.com, or by calling 800-835-5099, prompt 2, option 3.

At Fidelity, we value honesty, integrity, and the safety of our associates and customers within a heavily regulated industry. Certain roles may require candidates to go through a preliminary credit check during the screening process.

Candidates who are presented with a Fidelity offer will need to go through a background investigation and may be asked to provide additional documentation as requested. This investigation includes but is not limited to a criminal, civil litigations and regulatory review, employment, education, and credit review (role dependent). These investigations will account for 7 years or more of history, depending on the role. Where permitted by federal or state law, Fidelity will also conduct a pre-employment drug screen, which will review for the following substances: Amphetamines, THC (marijuana), cocaine, opiates, phencyclidine.

Certifications:

Company Overview

Fidelity Investments is a privately held company with a mission to strengthen the financial well-being of our clients. We help people invest and plan for their future.

We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients' money.

Join Us

At Fidelity, you'll find endless opportunities to build a meaningful career that positively impacts peoples' lives, including yours. You can take advantage of flexible benefits that support you through every stage of your career, empowering you to thrive at work and at home.

Honored with a Glassdoor Employees' Choice Award, we have been recognized by our employees as a top 10 Best Place to Work in 2024. And you don't need a finance background to succeed at Fidelity-we offer a range of opportunities for learning so you can build the career you've always imagined.

Fidelity's working model blends the best of working offsite with maximizing time together in person to meet associate and business needs. Currently, most hybrid roles require associates to work onsite all business days of one assigned week per four-week period (beginning in September 2024, the requirement will be two full assigned weeks).

At Fidelity, we value honesty, integrity, and the safety of our associates and customers within a heavily regulated industry. Certain roles may require candidates to go through a preliminary credit check during the screening process.

Candidates who are presented with a Fidelity offer will need to go through a background investigation, detailed in this document, and may be asked to provide additional documentation as requested. This investigation includes but is not limited to a criminal, civil litigations and regulatory review, employment, education, and credit review (role dependent). These investigations will account for 7 years or more of history, depending on the role. Where permitted by federal or state law, Fidelity will also conduct a pre-employment drug screen, which will review for the following substances: Amphetamines, THC (marijuana), cocaine, opiates, phencyclidine.

We invite you to Find Your Fidelity at fidelitycareers.com.

Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.

Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, contact the HR Accommodation Team by sending an email to accommodations@fmr.com.