Overview of prAna:
From the first days designing clothing in a garage, prAna's initial vision to connect yoga and climbing to mindful living has captivated thousands. It's ensured that prAna clothing and gear are made with intention - that every detail from trim and linings to hangtags is carefully designed to enhance our lives today while still considering the needs of tomorrow. Since 1992, this vision has been at the root of prAna's relationships with customers and retailers. And, it has helped the company to foster a community of active, free spirited customers that share its values.
Today, the brand has evolved beyond our rock climbing and yoga roots to include lifestyle and performance clothing. The clothing is designed at prAna with style and versatility in mind. prAna is deeply committed to mitigating the impact they have on the environment in manufacturing and selling its clothing and that all products are made in safe and fair working conditions.
Each year, prAna welcomes increasingly more people to the prAna way of life through a multi-channel strategy including their own branded stores, a fast growing direct ecommerce business, catalogs and an established wholesale distribution of over 1,400 retailers across the US, Canada, and Europe.
prAna's sales grew at a compound annual growth rate of more than 30 percent between 2010 and 2013, and prAna was acquired by Columbia Sportswear Company (CSC) in June, 2014. prAna is now part of the family of brands in the Columbia portfolio, including Columbia, Mountain Hardwear, Sorel and Montrail. prAna is headquartered in Carlsbad, California and operates as a wholly owned subsidiary of Columbia Sportswear Company, with Russ Hopcus as President.
Overview of the Position:
The Site Merchandiser executes on prAna's onsite merchandising efforts and is responsible for assisting in growing the conversion and sales for the website. This role aligns efforts with the overall eCommerce strategy, focusing on maximizing margin and category presentation by optimizing various web pages. This role partners with the direct to consumer merchandising team to understand assortment and product strategies and uses these insights to deliver on digital merchandising and marketing strategies. This position will have a comprehensive understanding of the digital shopping experience including home pages, landing pages, on site features, navigation, filtering and digital marketing content.
This role will work closely with direct to consumer merchandising, digital marketing, site operations, creative, planning and web development. The ideal candidate is self-starter and team-player who can thrive and have fun in a fast-paced environment. S/he exhibits the characteristics of approachability and openness in resolving issues, is highly organized and has a relentless ability to multitask while meeting daily deadlines.
Optimize online merchandising to grow sales and maximize margin and inventory for high volume categories of business.
Re-merchandise the site on a daily and weekly basis in response to business results, inventory sell thru and future marketing efforts.
Determine product categorization and sorting to support marketing strategies, trends, web analytics and onsite search trends.
Monitor onsite search results and leverage results to optimize search pages.
Leverage web analytics and key business KPIs to improve the online customer experiences and increase conversion.
Partner with direct merchandising to translate product strategy into the online experience, including home pages, landing pages, category specific taxonomy and navigation for the assigned category/ies.
Load content into the site admin including product imagery, copy, category hierarchy, synonyms, antonyms and attribution.
Execute and monitor site updates, participating in QA and UAT for product and content launches.
Monitor on site product performance daily, optimizing key landing pages to deliver on the customer experience.
Partner with digital marketing and creative teams on campaigns and strategies, including paid search, display, affiliates, SEO and direct marketing.
Work with ecommerce operations to drive site enhancements, supporting testing strategies.
Support optimization of filters, attribution, site navigation and cross-selling to drive conversion and sales.
Partner with direct merchandising and inventory planning to understand business performance and consumer shopping behaviors to influence online merchandising decisions.
Monitor and analyze key competitors and innovative online retailers to understand emerging online trends in ecommerce across site merchandising, promotional campaigns, UX, UI and taxonomy.
Analyze weekly selling and develop recommendations for improving the customer experience online.
Leverage Google Analytics and Adobe Analytics data to develop recommendations on improving site merchandising and landing page development.
Use 3rd party on site search tools to identify emerging trends and develop search rules to deliver relevant product for consumers.
Performs other duties as assigned
Bachelor's degree in relevant field (Marketing,Business) highly preferred
3 to 5 years of experience with Merchandising,preferably digital / ecommerce
Understanding of retail math including open tobuy, inventory sell thrus, gross margin and weeks of supply.
Experience in analyzing ecommerce performancemetrics
Consumer-focused with desire to create positivecustomer experience via digital; ability to understand online experience fromconsumer's perspective
Experience using ecommerce project managementtools such as Jira
Experience with Google Analytics orOmniture/Adobe Analytics
Proficient with MS Office (Word, Excel, PowerPoint,Outlook)
Results-driven,goal-oriented: Ability to plan goals andmaintain responsibility across a wide range of projects including thosecontributing to top and bottom line revenue for a dynamic, fast-movingbusiness. Must feel comfortable leadingwith passion whilst maintaining revenue-based performance goals.Self-Directed/Self-Reliant: Ability to take action and responsibility forpersonal success and failure; influences events and achieves specific goals;works in an independent manner to accomplish goals; initiates actions and workseffectively with little supervision, direction or precedent; proactive
Planning: Ability to set priorities, facilitate thecreation of work plans, coordinate resources; establishes follow up systems andfeedback mechanisms to monitor projects and goals.
CreativeProblem Solving: Ability to gather data, analyzeoptions, implement solutions and follow through on results; looks beyondestablished methods of doing things and comes up with new approaches andcreative solutions; sees beyond limitations and creates new options.DecisionMaking and Judgment: Ability to make decisions bygathering data, analyzing multiple options and conferring with appropriatepeople; uses good judgment in arriving at decisions; strong quantitativeskills, excellent critical thinking
ManagingMultiple Priorities: Ability to simultaneouslymanage and oversee a number of different projects to completion; ability towork in a rapid pace environment with multiple and shifting priorities
Teamwork/Collaboration: Ability to build and maintain ongoing inter- and intra- departmentalworking relationships; willingly assists others; focuses on team goals;collaborates across multiple areas of the company; ability to build andmaintain business relationships with stakeholders and sponsors
Communication: Ability to produce clear status reports (clearwriting and verbal skills), communicate tactfully and candidly, simplifyjargon, make clients aware of all issues, be an excellentlistener.Flexibility: Ability to adapt to a variety of internal and external circumstances;adapts to changing priorities
Resilience: Ability to persist and maintain a positive attitude and performancewhen faced with pressure, opposition, differing opinions or changing issues andvariables; Energized by tough challenges; not afraid to make unpopulardecisions, take tough action and challenge the status quo
Ability to appreciate andunderstand the prAna culture and successfully integrate his/her managementstyle and personal leadership into that culture; ability to operate in thespirit of SEVA (service) in how we treat our customers and each other
Attentionto Detail: Ability to pay close attentionto the details of a document/project; demonstrates a thorough approach to tasks
Employee must be able to performessential functions of position with or without reasonable accommodations.
Environment is a typical office setting.
Must be able to talk; express or exchange ideasby means of the spoken word; those activities where detailed or importantspoken instructions or information must be conveyed to others accurately,loudly or quickly (by phone or in person)
Must be able to hear; perceiving the nature ofsounds at normal speaking levels with or without correction, and having theability to receive detailed information through oral communication, and makingfine discriminations in sound
Must have close visual acuity to view a computerscreen; prepare and analyze data and information; transcribe information; andread
Crouching: Bending the body downwardand forward by bending leg and spine
Reaching: Extending hand(s) and arm(s)in any direction
Walking: Moving about on foot toaccomplish tasks, particularly for long distances or moving from one site toanother
Lifting: Raising objects from a lowerto higher position or moving objects horizontally from position-to-position
Grasping: Applying pressure to anobject with the fingers and palm
Stooping: Bending body downward and forwardby bending spine at the waist
It is the responsibility of every employee to contribute to a positive workenvironment through cooperative and professional interactions withco-workers, customers and vendors.
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
EEO/AA Employer/Vets/Disabled/Race/Ethnicity/Sex/Sexual Orientation/Gender Identity/Age
Columbia Sportswear Company