Practice Marketing Manager

Gallagher Bassett NZ Ltd Rolling Meadows , IL 60008

Posted 2 months ago

Gallagher is a global leader in insurance, risk management and consulting services. We help businesses grow, communities thrive and people prosper. We live a culture defined by The Gallagher Way, our set of shared values and guiding tenets. A culture driven by our people, over 30,000 strong, serving our clients with customized solutions that will protect them and fuel their futures.

Position Summary:

The first priority for the Practice Marketing Manager, Organizational Wellbeing will be to identify and clearly articulate the Compliance, Employee Communications, Multinational Benefits & HR, and Wellbeing & Engagement practices' value propositions and positioning supporting the total wellbeing and engagement of a workforce with specific and deep expertise in the area of Organizational Wellbeing. Through focused and consistent communication of the practice value propositions and positioning for the Compliance, Employee Communications, Multinational Benefits & HR, and Wellbeing & Engagement practices, the Practice Marketing Manager, Organizational Wellbeing will champion cross-solving efforts between Benefits & HR practices (e.g., Health & Welfare, HR & Compensation Consulting, etc.), across key industry verticals and other Gallagher divisions (e.g., Risk Management & Commercial Insurance, etc.)

The Practice Marketing Manager, Organizational Wellbeing works directly with the Compliance, Employee Communications, Multinational Benefits & HR, and Wellbeing & Engagement Practice Leaders, Divisional and Enterprise Marketing Teams to deliver strategic marketing programs that drive sales for these practices. Get ready to be Gallagher's Organizational Wellbeing evangelist and go-to strategic marketer for this growing practice and key competitive differentiator for the enterprise!

The Practice Manager, Organizational Wellbeing will analyze our current service/consulting offerings within the Organizational Wellbeing space to identify the customer and prospect benefits, determine appropriate positioning and messaging through prospect, customer, and competitive research. Using those insights, the person will develop marketing programs utilizing various types of deliverables and channels targeted to multiple internal and external stakeholders to support new business development, accelerate opportunity velocity and expand and retain existing business.

Specific Responsibilities:

  • Ownership of Organizational Wellbeing thought leadership content development process across the benefits and HR division as the foundation for all marketing messaging/collateral/assets

  • Organizing practice thought leadership content and practice marketing programs including an editorial calendar (webinars, whitepapers, conference speaking submission deadlines and engagements, client seminars, etc.), press releases and media pitches, ownership of project plans, timing and budgeting

  • Ownership of value proposition and positioning for Organizational Wellbeing consulting solutions as the foundation for all marketing messaging/collateral/assets

  • Primary contact for niche-specific marketing programs and thought leadership development with designated Practice Leaders and Regional Marketing teams.

  • Development and management of earned media opportunities for thought leaders' speaking engagements

  • Development and management of lead generation programs in collaboration with Campaign Management and Marketing Automation teams

  • Partnering with Sales Enablement, Communications and Learning Development & Training teams on sales tools including internal communications and training for sales enablement

  • Leveraging Organizational Wellbeing content and marketing programs to fill white space and cross-solve within the practices, within the Benefits & HR division, with Gallagher Global Brokerage (Risk Management & Commercial Insurance division) and other divisions within the enterprise

  • Competitive analysis

  • Support transition and full integration of new Organizational subject matter experts, merger partners and legacy brands into one unified Organizational Wellbeing Practice focused on delivering benefits and solutions as part of Gallagher's holistic, consulting approach

  • Partner with ART Department, Marketing Automation, Web and Social Media teams to integrate key messaging and positioning through all collateral materials and provide strategic direction empowering teams to develop copy for marketing communications deliverables including, email and web content, case studies, newsletters, brochures, and other materials as needed

  • Partner with Communications team on development, management and execution of internal and external communications strategies and content

  • Coordinate the approval process with internal and external stakeholders for project deliverables

  • Lead strategy and planning for practice tradeshow/conference participation

  • Champion consulting practice-specific expertise, capabilities and insights where applicable in core thought leadership content (NBS, BIC, HCI)

  • Ensure accuracy, quality, and consistency of corporate standards for all product marketing assets


  • Bachelor's degree in marketing communications or similar field
  • 7 or more years related experience

Nice to Have:

  • Excellent writing skills, both technical and narrative

  • Strong communication skills interfacing with subject matter experts to produce content

  • Experience developing and managing project plans and editorial calendars including speaking submissions, speaking engagements and content releases

  • Creative mind with a strong design aesthetic

  • Experience gathering details on market dynamics, client needs and technology, and leveraging this knowledge to create compelling content that highlights the value of a service offering

  • Excellent time management and organizational skills

  • Experience in employee benefits and HR consulting, Compliance, Employee Communications, Multinational Benefits & HR, or Wellbeing & Engagement or insurance industry

Personal Attributes:

  • Impeccable eye for detail, strong organization skills, and ability to meet tight deadlines

  • Highly motivated with a strong work ethic; able to operate independently and with minimal supervision

  • Ability to work and interact smoothly and effectively across multiple marketing channels in a team-oriented environment

  • Ability to handle pressure, prioritize, and manage multiple projects simultaneously and accurately to meet tight deadlines

  • Analytical and creative thinker with excellent time management and problem solving skills

U.S. Eligibility Requirements:

  • Interested candidates must submit an application and resume/CV online to be considered

  • Must be 18 years of age or older

  • Must be willing to submit to a background investigation; any offer of employment is conditioned upon the successful completion of a background investigation

  • Must have unrestricted work authorization to work in the United States. For U.S. employment opportunities, Gallagher hires U.S. citizens, permanent residents, asylees, refugees, and temporary residents. Temporary residence does not include those with non-immigrant work authorization (F, J, H or L visas), such as students in practical training status. Exceptions to these requirements will be determined based on shortage of qualified candidates with a particular skill. Gallagher will require proof of work authorization

  • Must be willing to execute Gallagher's Employee Agreement or Confidentiality/Non-Disclosure Agreement, which require, among other things, post-employment obligations relating to non-solicitation, confidentiality and non-disclosure

Gallagher offers competitive salaries and benefits, including: medical/dental/vision plans, life and accident insurance, 401(K), employee stock purchase plan, educational expense reimbursement, employee assistance program, flexible work hours (availability varies by office and job function) training programs, matching gift program, and more.

Gallagher believes that all persons are entitled to equal employment opportunity and does not discriminate against nor favor any applicant because of race, sex, color, disability, national origin, religion, creed, age, marital status, citizenship, veteran status, gender, gender identity / expression, actual or perceived sexual orientation, or any other protected characteristic. Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Gallagher will make reasonable accommodations to known physical or mental limitations of an otherwise qualified applicant with a disability, unless the accommodation would impose an undue hardship on the operation of our business.

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Practice Marketing Manager

Gallagher Bassett NZ Ltd