PR And Content Marketing Manager

Upbound Group

(Draper In-Office)

Principal PR/Content Marketing

JOB PURPOSE

Lead content strategy, production and distribution of Acima's public relations and B2B marketing communications efforts.

About Upbound/Acima

Upbound Group, Inc. (effective February 27, 2023: NASDAQ: UPBD) is an omni-channel platform company committed to elevating financial opportunity for all through innovative, inclusive, and technology-driven financial solutions that address the evolving needs and aspirations of consumers. The Company's customer-facing operating units include industry-leading brands such as Rent-A-Center and Acima that facilitate consumer transactions across a wide range of store-based and digital retail channels, including over 2,400 company branded retail units across the United States, Mexico and Puerto Rico. Upbound Group, Inc. is headquartered in Plano, Texas.

KEY RESPONSIBILITIES

• Develop and execute content strategy that positions Acima as a thought leader and builds brand awareness.

• Lead public relations strategy and manage public relations agency.

• Work closely with marketing, business development, product and other teams to establish campaigns and stories that engage our target audience.

• Create and manage content calendar and distribution strategy across multiple channels.

• Plan, write and proof high-quality inbound marketing content (e.g., blogs, case studies, white papers, "how to" guides, video scripts, etc.)

• Support the development of press releases and pitch briefs.

• Develop and execute strategies to advance the company's brand in industry trade publications.

• Proactively monitor KPIs (traffic, engagement, leads, conversions) to recognize opportunities and communicate to key stakeholders; partner with analytics teams to create and optimize reporting.

• Monitor competitive landscape and proactively identify new opportunities.

JOB REQUIREMENTS

• 5+ years of experience in content marketing and/or public relations; B2B marketing communications experience preferred.

• Strong writing, editing and communication skills required.

• Experience managing agencies and/or vendors.

• Thrives working in a fast-paced environment, managing multiple shifting priorities.

• Detail oriented, creative problem solver with a strong track record in project management.

• Understanding of SEO principles

• Ability to work in office 5 days a week.

Compensation and Benefits

• Full health benefits-Medical/Dental/Vision

• Competitive compensation (base salary + bonus)

• 401(K) match, 6%/3%

• DTO (discretionary time off)

• Free snacks and frequent company lunches

• Health savings account (HSA) with company contribution

• Fully stocked snack bar with beverages

• On-site gym and bike locker

• College tuition reimbursement program (STEAM)

• Free car charging

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