PR And Content Marketing Manager

Upbound Group

JOB PURPOSE:

Lead content strategy, production and distribution of Acima's public relations and B2B marketing communications efforts.

KEY RESPONSIBILITIES:

• Develop and execute content strategy that positions Acima as a thought leader and builds brand awareness.

• Lead public relations strategy and manage public relations agency.

• Work closely with marketing, business development, product and other teams to establish campaigns and stories that engage our target audience.

• Create and manage content calendar and distribution strategy across multiple channels.

• Plan, write and proof high-quality inbound marketing content (e.g., blogs, case studies, white papers, "how to" guides, video scripts, etc.)

• Support the development of press releases and pitch briefs.

• Develop and execute strategies to advance the company's brand in industry trade publications.

• Proactively monitor KPIs (traffic, engagement, leads, conversions) to recognize opportunities and communicate to key stakeholders; partner with analytics teams to create and optimize reporting.

• Monitor competitive landscape and proactively identify new opportunities.

JOB REQUIREMENTS:

• 5+ years of experience in content marketing and/or public relations; B2B marketing communications experience preferred.

• Strong writing, editing and communication skills required.

• Experience managing agencies and/or vendors.

• Thrives working in a fast-paced environment, managing multiple shifting priorities.

• Detail oriented, creative problem solver with a strong track record in project management.

• Understanding of SEO principles

• Ability to work in office 5 days a week.

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