PR Agency - VP Consumer Finance (Bilingual English/Spanish)

Our Client is a a fast-paced consumer PR agency hiring a Vice President to join the Consumer Finance team and manage Spanish-language initiatives for the agency's roster of clients.

A Vice President is responsible for the management of a sizeable portion of the agency’s business, including development of strategic PR plans, providing strategic counsel to clients, and management of accounts to ensure agency profitability. Vice Presidents also manage account teams to maximize each team member’s performance while driving accountability and fostering respect and collaboration.

This position will focus specifically on supporting Spanish-language initiatives for the agency’s roster of clients. This person should be interested in working on finance brands and have a deep knowledge of consumer media and specifically Spanish-language media. Candidates must have interest in planning and executing strategic campaigns focused on reaching Spanish-speaking consumer markets and media. Job duties include program execution, media relations, client and account management. Spanish speaking language skills are mandatory.

This role is based in New York with a hybrid 3 on-site /2 WFH schedule.

Essential Job Functions & Responsibilities:

• Lead client PR programs from concept/planning through completion/evaluation
• Develop and propose strategic, creative ideas and tactical elements for client programs; demonstrate an ability to autonomously handle these responsibilities when needed
• Ensure that direct reports manage account teams and programs to deliver high quality results on-time and on-budget
• Anticipate issues; recognize potential fiscal challenges and take action early to remedy them
• Make recommendations for ways to meet client needs; demonstrate an expertise and understanding of the clients’ marketplace and business
• Serve as a representative of the client and agency on-site at client events.
• Provide analysis to clients of program results
• Sustain accounts, minimize and limit account turnover
• Serve as primary client contact and build/maintain strong relationships with key client personnel
• Recognize and seek opportunities to grow client accounts; utilize relationships with clients to sell in incremental opportunities
• Develop a vision for each account’s direction and work with team members to achieve goals
• Take strategic risks to push accounts to the next level, in an effort to secure incremental business opportunities
• Recognize and pursue opportunities to introduce clients to the agency’s specialized services, in an effort to secure incremental business opportunities
• Build, lead and develop engaged and successful account teams
• Maintain relationships with key contacts at traditional and social media outlets; leverage those relationships to obtain desired media coverage on behalf of the agency and/or clients
• Compile presentations for new business and business renewal proposals; participate in new business and/or business renewal pitches
• Participate in agency brainstorm sessions for client programs

In order to comply with equal pay and salary transparency laws in various locations, the Company believes the target base compensation for this role is $115,000-$150,000. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location

Requirements

• B.A. in Public Relations, Journalism, Communications or the like
• Eight (8) to ten (10) years of experience in a public relations agency or similar position; three (3) or more years of supervisory experience
• Proficiency in Microsoft Office (Word, Excel, PowerPoint)
• Bilingual with proficiency in Spanish
• Contribute to the development of services and capabilities that meet the needs of clients in the financial services or tax sectors

Benefits

• competitive health and dental insurance plans,
• 401K company match
• generous PTO

• a hybrid work model
• a “work from anywhere in the US” policy (up to four weeks a year)
• a year-round staff training and development curriculum
• a staff-led Action Group dedicated to DEI excellence in the agency and industry