Ppc/Ads Specialist

Lifefuels Reston , VA 20190

Posted 6 months ago

About LifeFuels

Every great idea begins with a problem. Ours began with a struggle to get what our bodies wanted, when we wanted it. We've been fortunate that life has taken us many places; remote descents in the backcountry, last-minute goals on the pitch, dusty roads in rural Africa, and boardrooms around the world, but access to hydration and healthy nutrition has always been a challenge. Thats why we banded together to create LifeFuels, to give our bodies what they need via great-tasting, personalized functional beverages, without compromising our lifestyles. The journey hasnt been easy (electronics and water arent always the best of friends), but through vigorously detailed engineering and meticulous attention to design, weve built a product we truly love. Were thrilled for you to join us on this adventure, and to welcome you to the LifeFuels family.

What you'll do:

LifeFuels is looking for a PPC/Ads Specialist who can lead both strategy and execution of paid search and ad campaigns on our high-performing, fast-paced marketing team. The PPC/Ads Specialist will be expected to manage online campaigns for LifeFuels across a number of channels to maximize ROI. The ideal candidate will have strong experience with PPC best practices, a hunger for the latest innovation, as well as being a creative thinker who can strategize for long term PPC and ad campaign growth.

  • Create, manage, and grow PPC campaigns in order to drive measurable ROI
  • Execute best practice campaign strategies, structure, and reporting
  • Provide campaign insights through keyword and competitor research and keyword testing
  • Manage AdWords campaigns and budgets optimizing on both CPL as well as conversion rate
  • Execute all social media advertising campaigns
  • Optimize digital copywriting strategy for in-house copywriter
  • Track and report ROI for all campaigns
  • Leverage Hubspot to maximize inbound traffic

Requirements

About you:

  • 3+ years of experience managing strategic paid search campaigns
  • Strong experience with major PPC platforms and ad campaign management
  • Demonstrated expert-level knowledge of SEO and paid advertising
  • Hands-on involvement in campaign requirements, tactics, and tasks
  • Google Ads and Google Analytics certification/accreditation
  • Demonstrated track record of business results through SEO
  • Expert skills with social media ads and retargeting
  • Strong communicator, both verbally and in the presentation of data
  • Ability to work in a fast-paced, dynamic environment
  • E-commerce and feed experience necessary
  • Experience with Hubspot or other marketing automation software a plus
  • Agency experience preferred

Benefits

Why LifeFuels?

We truly believe that where you work matters and we want happy employees. So join us on our mission helping people feel their best from the inside out. At work, we foster creativity and self-reliance. Everyone is challenged and has the authority to control their own workload and implementation.

  • Competitive salary
  • 15 days of Paid Time Off
  • 10 Federal Holidays
  • Generous insurance coverage- medical, dental and vision
  • Generously subsidized memberships to LifeTime Athletic with world class facilities
  • Open plan office space
  • Flexible hours, and occasional remote work options
  • Eligible for Employee stock options
  • Fun, collaborative culture with lots of employee activities
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Ppc/Ads Specialist

Lifefuels