PPC Specialist

Infinite Reality is a Metaverse innovation and entertainment company defining the future for brands and consumers. The Metaverse will be transformational in the way brands interact with their audiences, and Infinite Reality is on the bleeding edge. We create ownable metaverse spaces for brands, celebrities, athletes, and performers looking to engage audiences in novel ways and provide VIP experiences in an interactive digital environment.

ReKTGlobal, a division of Infinite Reality, is a cutting-edge digital entertainment organization that helps connect brands with what’s now and what’s next, from traditional sports and esports to social media, music, and more. With its in-house teams of experts designing innovative proprietary platforms, transforming streams into content and ads, and generating analytics – all in real-time – ReKTGlobal is at the forefront of what matters most to Gen Z audiences.

The Job:

Seeking an experienced, hands-on SEM professional with a proven record of growing sales through PPC advertising. The PPC Specialist will drive new customer acquisition and sales growth for assigned brands. This role will focus on maximizing the ROAS of Paid Search traffic through multiple analytical, strategic, and creative techniques.

The PPC Specialist is accountable for successfully managing Paid Search, Shopping, Remarketing, and Display campaigns for multiple client brands. The primary responsibilities in this role are to be the go-to resource for your assigned brands and to successfully lead the day-to-day strategic management of sophisticated Search campaigns. We’re seeking people who can passionately represent our in-house digital marketing team, develop the strategy behind Search, Shopping, and Display programs, and ensure superior service delivery to our brand teams.

The Responsibilities:

• Manage Paid Search, Shopping, Retargeting and Display Advertising campaigns for our clients
• Lead all aspects of the pay-per-click advertising campaign including the strategy, design, implementation, and analysis of ad performance
• Perform day-to-day campaign activities for PPC accounts, including: bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion and pacing
• Contribute to the development and execution of market strategies for Paid Search campaigns, including developing strategic roadmaps, as well as analyzing results and developing actionable insights
• Employ analytical reasoning, data analysis, and problem-solving skills to effectively and efficiently manage campaigns. Professionally communicate findings to the brand marketing teams
• Develop and deliver presentations and performance reports; meet regularly with stakeholders to share insights and channel reporting
• Actively monitor and share industry news, online marketing trends, industry tools, and internal cross-team key learnings
• Perform keyword research to identify new opportunities
• Plan and coordinate landing page tests and conversion optimization efforts
• Stay up to date on the latest trends, ad tracking, attribution models
• Monitor competitive landscape and make recommendations to establish and maintain market leadership
• Review and analyze performance of campaigns using web-based analytical tools, and determine next steps based on accurate interpretation of data
• Other duties as assigned

Requirements

• B.A./B.S. in business or marketing-related field
• Minimum 4 years demonstrable experience driving online traffic through PPC campaigns in Google Ads and Microsoft Advertising
• Search marketing knowledge/experience, including retargeting & segmentation
• Experience in creating and managing substantial online ad budgets
• Experience with data feed management, Google Merchant Center, and Shopping campaigns
• Capable of successfully leading large accounts with limited oversight
• Comfortable presenting to senior-level management and brand marketing teams
• Google Ads Certification
• Proficiency with Google Ads Editor and Microsoft Advertising Editor
• Comprehensive data analysis and problem-solving skills; able to draw conclusions and to devise strategic recommendations based on findings
• Ability to craft clear and detailed reporting and analysis
• Experience with web analytics tools such as Google Analytics
• Basic copywriting abilities

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k)
• Life Insurance (Basic, Voluntary & AD&D)
• Flexible Paid Time Off
• Sick Time & Public Holidays
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Wellness Resources

Infinite Reality is an Equal Opportunity Employer. Infinite Reality’s policies prohibit discrimination against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, or any other characteristic protected by applicable federal, state or local law. Infinite Reality also prohibits harassment of applicants and employees based on any of these protected categories.

Infinite Reality will provide accommodations to applicants needing accommodations to complete the application process.

All your information will be kept confidential according to EEO guidelines.

Not currently accepting applicants residing in Colorado.