PPC Marketing Manager

Company Overview

One Park Financial (OPF) is a fast-growing FinTech(Financial Technology) company headquartered in Coconut Grove, Florida. OPF connects small businesses with a wide variety of flexible financing and funding options to help entrepreneurs acquire the working capital they NEED to take their business to the next level.

We want to work with high performing badasses that will play an integral part in our expansion of the company. We understand one thing: it all comes down to working with the right people and enabling them to do what they do best.

About this role

One Park Financial is looking for a bad ass PPC Manager to manage all pay-per-click (PPC) and digital acquisition activities.

The PPC Manager will assume the core responsibilities of all paid search campaigns on Google and Bing, as well as other search and display marketing engines. A successful PPC Manager will manage the paid search budget and work with the Executives, Operations, and Sales teams to ensure the most efficient allocation of spend. This role will focus on both the data-to-day campaign management and the long-term strategic planning and forecasting. As the channel expert, you will be the go-to person for all things paid search.

Requirements

Main Responsibilities

• Manage budgets in all digital marketing campaigns to acquire new leads across the family of One Park Financial products.
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
• Analyze performance data and provide relevant insights and action plans around keywords, landing pages, ad copy, audiences, bidding algorithms, competition and more.
• Track, report and analyze website analytics of the pay-per-click (PPC) initiatives and other campaigns.
• Run best-in-class optimization and revitalization strategies inclusive of bidding, copy, and landing page implementation (CRO) for all marketing campaigns.
• Perform ongoing paid keyword discovery, expansion and optimization.
• Research and analyze competitor advertising approaches to market and propose counterstrategies.
• Own (daily, weekly, monthly, and quarterly) reporting and monitoring channel metrics, goals, and other KPIs to achieve ROI targets.
• Monitor web analytics dashboards and key reporting tools, identifying key areas of importance.

Requirements

• Bilingual – Spanish and English.
• At least 2+ years of proven SEM experience with success managing monthly six-figure PPC campaigns budgets across advertising platforms: Google, Yahoo, Bing, Facebook, LinkedIn, Taboola, Outbrain, etc.
• Well-versed in performance marketing, conversion rate optimization, and online customer acquisition.
• A Passion for Marketing. You stay up to date on the industry, bidding platforms and changes as they roll out.
• A strong grasp of search and metrics driven (full-funnel performance) marketing.
• Strong analytical ability with attention to detail and the ability to multi-task in a dynamic atmosphere.
• The ability to synthesize complex ideas into actionable recommendations for executives.
• Experience with reporting tools (e.g, Google Data Studio, PowerBi, Tableau).
• Extremely knowledgeable with website analytics, tracking, and attribution tools (e.g, Google Analytics, Bizible, Tag Manager, Omniture, WebTrends).
• A deeply in-grained culture of CRO (not just A/B testing).
• In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
• Experience with the Salesforce suite of tools (e.g., SFDC CRM, Pardot, etc).

Benefits

• Competitive Salary
• 401k with Match
• Health insurance
• Dental & Vision Insurance
• Life insurance
• Identity protection
• Paid time off
• Office Snacks
• Monthly events

OPF is an Equal Opportunity Employer (EOE) and takes great pride in building a diverse work environment. Qualified applicants are considered for employment without regard to age, race, religion, gender, national origin, sexual orientation, disability, or veteran status.