Hubbell Incorporated was founded in 1888 and has grown into an international manufacturer of quality electrical, lighting and power solutions with more than 75 brands used and recognized around the world. As a market leader in reliable, electrical solutions, we provide more than half a million products delivered through our various business groups. Hubbell is committed to continually innovating solutions that work, transforming old products with new ideas, and ensuring that we Energize, Enlighten and Empower the communities that support us.
Position can be filled in any primary Hubbell location
The company is comprised of over 70 unique brands, hundreds of product categories and is organized into 4 major operating groups; Commercial & Industrial, Construction & Energy, Lighting & Controls and Utility. The company goes to market through wholesale, retail/showroom, DIY, online/direct and multiple combinations of these channels. Each brand or operating group is responsible for choosing which channel(s) is the best option to maximize sales and market penetration. Products, product lines and categories of products often cross multiple brands and/or operating groups, which can create internal competition (a good thing) but confusion among channel partners, end users, specifiers and installers that may not have a strong brand preference (a bad thing).
positions available for the following markets: Commercial, Industrial and Utility
The opportunity to manage our product portfolio across market or application, at the same time simplifying and aligning with needs of our customers; is a critical role that the Portfolio Marketing Manager (Market Manager) will address. From strategic to tactical recommendations, this role helps define which products are best positioned in terms of quality or price levels, most appropriate for the environment or application they are used in, and making it easier for our customers to understand and select products, while optimizing margin contribution to the enterprise. Minimizing the internal "competition" is also intended to maximize the profit for the corporation rather than having multiple brands all drive to the lowest price point of the most competitive product line we may offer, unfortunately, an inherent trapping of internet-based comparison tools.
The Marketing Manager will provide a variety of internal and external market research and data analysis to support recommendations to internal stakeholders, e.g. Product Managers, Sales, Marketing, Marcom, Operations, Engineering, etc. and use this research to support proposed positioning of products across the enterprise in an easy-to-use, faceted fashion to facilitate external customer selection. The Marketing Manager is responsible for the overall strategic evolution of the assigned market. The Marketing Manager will need to understand and collect insight regarding current product/brand positions and provide detailed instruction to the content support teams (PIM, Content Managers, Web Developers, etc.) to augment data that will support such positioning in our marketing approach. They will also analyze market evolution, and propose strategies to target specific markets and address product offering gaps in line with the overall company strategy. The Marketing Manager will also maintain competitive analysis and profiles for the assigned market(s), while analyzing the information to develop a road map to profitably grow and/or defend our market share.
Duties and Responsibilities
Monitor trends, customer preferences, buying habits, selection tools and profit opportunities, relating to the primary targeting of market/application for all Hubbell products.
Partner with business development teams to understand the needs of markets and the offer solutions within a competitive landscape.
Assist in developing strategies for Hubbell's product groups in accordance with company standards to ensure the highest level of exposure and profitability.
Work closely with Marketing, Product Development, Operations and Engineering on new item introductions, product supply planning, and other activities.
Perform tracking and product movement analysis based on strategic positioning and promotion.
Assist in development of database management to help the organization acquire accurate data.
Accountable to measure growth and profitability in relation to market management decisions.
Interfaces with other Market Managers to share best practices, establish enterprise standards for corporate visual identity (CVI).
Ability to adapt the marketing mix strategy per market or geographic segment in collaboration within regional Go-To-Market strategy.
Provide channel insight to market conditions inclusive of key competitor's strengths/weaknesses in terms of strategy, relationships, pricing, products; our customers; emerging market trends; performance; and analysis and facts to support the business.
Delivers strategic market assessments to provide understanding of the drivers growing Hubbell's markets and our customer's markets in order to effectively communicate our product and service differentiators, relevant to our customers in each of the channels.
Acts as the conduit for customer feedback and recommendations to enhance programs and for the development of new product offerings.
Strategically develop target lists and associated target initiatives; work closely with Business Development Managers (BDMs) to ensure effective follow-up of marketing programs and tracking of opportunities, regardless of channels to market.
Skills and Experience
Bachelor's degree in business, marketing or technical field required. MBA is preferred.
Product Management and Marketing, Brand positioning experience highly preferred.
5-7 years' experience in similar role; with demonstrated success within a global manufacturing company preferred.
Able to incorporate company and customer objectives and strategies into highly actionable, analysis-based recommended courses of action.
Strong analytical skills required
Ability to work collaboratively and facilitate cross-organizational teams.
Must be adept at developing and maintaining strong business building relationships with key customer and industry contacts.
Experience presenting to customers, peers, and executive stake holders.
Proficiency in PC based applications (Windows, Word, Excel, Access and PowerPoint) required.
Prior experience with and understanding of product information systems (PIM) and SAP enterprise resource planning platform.
Direct experience in the design, content management and version updates of websites built within an SAP-Hybris platform.
25% travel required.
Key: Integrated Marketing, Category Marketing, Cross-Industry, Marketing Manager, Consumer Marketing Manger
Hubbell Incorporated, its subsidiaries and affiliates, is an EO Employer AA: M/F/Veteran/Disability. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender identity or any other protected class.
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