Portfolio & Customer Strategy Marketing Manager (Digital Pathology)

Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people's varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.

The Position

Portfolio & Customer Strategy Marketing Manager (Digital Pathology)

Roche Diagnostics is a division of Roche. We develop and integrate diagnostic solutions that address the challenges of today and anticipate the needs of tomorrow. In more than 100 countries, we offer the industry's most comprehensive in vitro diagnostics solutions, covering molecular diagnostics, clinical chemistry and immunoassays, tissue diagnostics, point of care testing, patient self-testing, next-generation sequencing, and laboratory automation and IT, and decision support solutions.

The Opportunity:

The Portfolio & Customer Strategy Marketing Manager is responsible for the development, delivery, and ownership of the Digital Pathology Lab business' value proposition, strategic messaging framework to drive new customer growth and the subsequent measurement. Leveraging market research, competitive intelligence / market dynamics, voice of sales, and previous learnings, this role includes a variety of tasks to design strategy and content that leads to a cohesive and profitable effort. In addition, the Marketing Manager should possess a strategic mindset, professional curiosity, creative thought and a bias toward action to inform and activate promotional activities.

This individual will be responsible for the overall Digital Pathology Lab value proposition, strategic messaging, marketing campaigns, customer journey maps, customer persona profiles, and associated tactics and tools, among others. In addition, this individual will be required to effectively collaborate and partner with a cross-functional team including various local and global stakeholders.

Responsibilities:

• Generate the comprehensive Digital Diagnostics strategy to grow our brand and market share, by developing and executing a comprehensive and cohesive portfolio strategy to accomplish business objectives.

• Influence and partner with key internal and external stakeholder groups to most effectively leverage and evaluate shared Roche channels to drive cohesive execution across our portfolio.

• Prioritize Voice of Customer, competitive intelligence, and overarching market insights to inform and shape and measure strategic marketing plans aligned to the customer journey.

• Lead connections with our global partners and market organizations (such as API and DPA) to champion Roche's voice in the market.

• Develop business area mastery to include understanding of market segments, channel model, analysis of key metrics that define success, share performance, trends, competition, customer critical success factors and needs through interaction with customers for integration with programs.

• Apply critical thinking to connect the value of our individual products to the holistic value proposition of our portfolio solutions, differentiating Roche from our competition.

• Navigate ambiguity and dynamic situations with confidence: forward thinking, simplify the complex and communicate direction clearly and consistently.

Who You Are:

• You hold a Bachelor's degree in Marketing, Communications, or related field.

• You hold 5 years of sales and/or marketing strategy and execution experience.

Preferred:

• Commercial experience within healthcare, diagnostics.

Location:

• This position is based onsite in our Indianapolis campus.

• No relocation benefits are provided for this role.

The expected salary range for this position based on the primary location of Indiana is $91,400 - $169,800. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.

Benefits

Who we are

At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we've become one of the world's leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

As a global leader in healthcare, Roche Diagnostics offers a broad portfolio of products, tools and services that help in the prevention, diagnosis and management of diseases like HPV, HIV, hepatitis and diabetes as well as other medical conditions, such as fertility and blood coagulation. These products and services are used by researchers, physicians, patients, hospitals and laboratories worldwide to help improve people's lives.

Roche is an equal opportunity employer and strictly prohibits unlawful discrimination based upon an individual's race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.

If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.