Platform Marketing Manager

Bark & Co New York , NY 10007

Posted 12 months ago

BARK is a company building products, experiences, and entertainment for dogs and the people who love them. The lasting brand that Disney has built for kids and families, BARK is building for the fast-growing market of dog people.
Our ambition level is high, the opportunity is huge, and our love for dogs is through the roof!
We launched in 2011 with BarkBox, a monthly themed subscription of all-natural treats and clever toys. Since then, we've shipped more than 50 million toys and treats to dogs across the world and use all of that direct customer feedback to inform new initiatives and ways to make dogs happier.
But what kind of company is BARK? It's a company that has gone to the dogs.
We are committed to a culture that is open, inclusive, generous, and enthusiastic just like our pups. United by this dog-obsession, we embrace diversity of all stripes and spots. If your camera roll is 90% pictures of your dog, you belong here.
At BARK, we know that dogs aren't pets; they're family.
Our people crazy dog people believe that their dogs deserve the best. The best treats, the best toys, the best seat on the couch. Together, we're driven to be the people our dogs think we are.
Were looking for an analytical, problem-solving, marketer to
platform marketing at Bark..
The team has built the fastest growing pet brand in the world and were now leveraging the 7 million customer fanbase to both launch other products for dogs and dominate on other marketplaces, starting with Amazon.
Were a small, driven team within Bark, motivated by the interesting challenge of taking Bark into new marketplaces within the $70 billion pet industry.
you will own:
Listing Optimization:
Creating tactics to grow positive reviews and working with our customer service team to manage execution.
Developing and executing on ideas to improve on conversion on images and descriptions.
Running structured tests to measure the impact of these ideas.
Making recommendations for new product variations to add to product listings to expand market share.
Marketplace Ad Management:
Managing spend through Amazon Marketing Services (AMS) to find optimal balance of driving sales to support the product listing rank, at lowest possible expense.
Continuous optimization and measurement of performance of all paid channels, including keywords, sponsored ads, and retargeting.
Utilize Amazon platform tools to maximize promotional opportunities, including Lightning Deals, Coupons and Giveaways.
Price optimization
Amazon Partnership:
Owning the relationship with our Category Manager at Amazon.
Seeking unique promotional opportunities such as Deals of the Day or access to new tools or programs.
Our ideal Candidate has experience with:
Amazon paid sponsored product and brand advertising
Amazon marketing tools (Deals, coupons, giveaways, any new-to-market opportunities like video-based search)
Paid marketing SEO / keyword experience
Creative use of keywords for product page conversion optimization
Develop hero image strategies and iterations to optimize conversion
In addition, the ideal candidate also possesses:
an always testing mentality
Advanced knowledge of Excel: pivot tables, vlookup, etc.
Experience managing and completing cross-team projects.
Empathy, warmth, curiosity, humility, and a somewhat inappropriate sense of humor. Openness to poop jokes is a must.
You have a dog and are obsessed with making dogs happy and healthy.

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Platform Marketing Manager

Bark & Co