The Planner will support the Weber Shandwick Strategy Team in excavating human truths from oblique data and turning them into powerful strategy statements that will help people find meaning in brands. He or she will master the use of research including analytic software tools, syndicated databases, and analyst reports for changing consumer and business dynamics to gain a deeper understanding of the human problems that underlie brand business problems. The Junior Planner will also develop hypotheses, insights and strategies, collaborating with senior strategists, to solve these human problems. The candidate must be a whole brain thinker, with excellent writing and collaboration skills. He or she must be comfortable with research and working with incomplete information (yes - you get to make stuff up!) and have a nose for both the culture at large and for business.
Work closely with the senior strategy team to support strategic development for key accounts
Conduct both primary and secondary, quantitative and qualitative research for existing and potential clients
Turn observations into insights
Support responses to new business opportunities and RFPs
Assist in the development of presentations, client decks and pitches
Perform business analysis, data mining, and visual storytelling
BA or BS in Psychology, English, Sociology, Business or related fields
0-1 years relevant work experience
Demonstrated ability to construct an argument supported by evidence
An active curiosity about brands and culture
Evidence of commercial instinct - how businesses actually work to make money
Knowledge of the media landscape and marketing communications industry
Able to manage multiple challenging projects for various clients from concept to completion on time and within budget
Strong time management, project management and organizational skills
Meaningfully contribute to a civil, fast paced and positive energy environment
Proactive, self-starter who can work well both independently and as part of a team
About Weber Shandwick
Weber Shandwick is a leading global communications network that delivers next-generation solutions to brands, businesses and organizations in major markets around the world. Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry. Weber Shandwick was named to Ad Age's Agency A-List in 2020 and Best Places to Work in 2019. Weber Shandwick was also honored as PRWeek's Global Agency of the Year in 2015, 2016, 2017 and 2018, and PRovoke's Global Agency of the Year in 2015, 2017 and 2019. The firm earned 25 Lions at the 2019 Cannes Lions International Festival of Creativity. Data-led, with earned ideas at the core, the agency deploys leading and emerging technologies to inform strategy, develop critical insights and heighten impact across sectors and specialty areas, including brand and B2B marketing, healthcare marketing, change management, employee engagement, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact and financial communications. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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