The In-Store Planner supports the development and execution of DICK'S Sporting Goods, GGXY and F&S in-store marketing presence, focusing on driving sales and customer experience. The In-Store Planner will manage category strategy, coordinate with merchants and visual partners and act as lead point of contact with vendors on upcoming strategy and in-store executions.
Job Duties & Responsibilities
In-Store Planning & Strategy
Plan strategy for 300 signage projects annually, representing $8MM in marketing spend.
Partner with merchandising to understand strategic vendors and their merchandising strategies.
Serve as in-store communication liaison between merchants, visual, creative, production and vendors.
Work closely with Print Production and in-house print vendor to ensure projects are on time, on budget and meet overall execution goals.
Ensure marketing/chain/eCommerce/loyalty messages are included when necessary within appropriate signage elements.
Compile information and complete briefs for cross functional alignment meetings.
Participate in cross-category/campaign creative kickoffs and milestone meetings.
Signage Financial Management
Manages their categories' portion of $8MM signage budget
Works with cross functional partners and print vendor to optimize signage execution while staying within fiscal guidelines.
Acts as the signage financial spokesperson when aligning with merchants, visual merchandising, store ops and vendors.
Responsible for procuring signage via approved purchase orders and receipts upon delivery.
Manages category inventory levels and reprint needs monthly.
Responsible for 1-2 direct reports.
Responsible for hiring, on boarding, training and developing employees within category teams
Ad hoc marketing planning projects
Coordinate with outbound marketing planning to ensure a consistent customer message through shopping experience. Ensure signage strategy aligns with company's key pillars and initiatives.
Serve as backup on mobile marketing program, as needed.
Identify opportunities for signage process improvement, resulting in time and cost efficiencies.
Identify areas of opportunity to improve both internal and external relationship untimely benefiting the customer experience and driving sales.
Assist in the creation of regular TEAM communications about In-store Communication initiatives.
3 - 5 Years
Experience in Project Management
Knowledge, Skills & Abilities
Excellent written & verbal communication skills
Strong interpersonal and client consultation skills
Self-motivate & results oriented
Strong presentation skills
Supervisory and leadership capabilities
Problem solving & troubleshooting capabilities
Project management knowledge
Ability to work effectively in a team environment
Strong detail orientation
Superior organization abilities
Process & procedure oriented
Ability to work under pressure with multiple projects and/or initiatives
Dick's Sporting Goods Inc