Physician Liaison - Western Region

Job Summary:

With direction from Strategic Planning, Marketing & Communications and service line leaders, develops and executes strategic referral marketing initiatives to increase referrals/initial evals for all outpatient services, including physical therapy/rehabilitation, physician services, radiology, home health, etc. Serves as the primary liaison to physician/provider referrers (external) and physical therapy/rehabilitation managers (internal). Takes primary responsibility for community events and outreach and physician/clinical education.

Essential Functions:

• Serves as a Physician/Referral Liaison

• By calling on and scheduling appointments with physicians and other referral sources.

• By researching referral patterns to Good Shepherd and strategizing and executing plans to develop new referral sources.

• By coordinating with other physician liaisons on outreach to referral sources.

• By working with physician relationship management (PRM) software to track visits and referral trends.

• By running reports as needed/requested.

• By planning and facilitating community and clinical education events.

• Coordinates marketing outreach for all outpatient services

• By promoting all outpatient services, including physical therapy/rehabilitation locations, physician services, radiology, home health, etc.

• By understanding individual and division sales goals and striving to exceed monthly, quarterly and annual projections.

• By meeting regularly with business line leadership to discuss referral/volume trends, assess needs and suggest marketing tactics to increase volume/revenue.

• By using PRM software to review referral patterns and trends with service line leaders.By working with the Marketing & Communications creative team to develop and update collateral, giveaways, posters, banners, signage, etc.

• By researching and implementing unique opportunities to promote services/sites in each community.

• By helping coordinate marketing materials, events and opportunities.

• Provides sales support for business development initiatives

• By visiting target businesses/facilities within your territory to develop new business relationships

• By scheduling introductory appointments with target business leaders and Good Shepherd business development representatives

• By providing follow up communication, as needed

• Provides administrative support

• By handling phone calls, photocopying and other office support, as needed.

• By coordinating the flow of materials between department and vendors.

• By providing weekly reports regarding outreach activities and business intelligence

• By tracking visits and accurately reporting scorecard numbers and referral trends

• Travel required

• Other duties as assigned

Qualifications:

• Education

• Bachelor's Degree required

• Work Experience

• 2-4 years of professional experience, ideally in an outside healthcare sales role.

• Understanding of healthcare organizations and referral patterns preferred.

• Licenses / Certifications

• Driver's License required

• Skills and Abilities

• Self-motivated; able to work independently with minimal supervision.

• Superb presentations/public speaking skills. Must be effective in reaching and speaking with physicians, hospital case managers, discharge planners, etc.

• Excellent interpersonal skills; team player.

• Command of Microsoft Office, including Word, Excel, Knowledge of Marketware software a bonus.

• Ability to multi-task and set work priorities in order to meet deadlines.

• Strong organizational, project management, problem solving and creative skills.