The Prelude Network Tomball , TX 77375
Posted 2 weeks ago
The Physician Liaison is responsible for building physician (OBGYN) referral relationships in the Houston area; collaborating and implementing operations initiatives designed to enhance profile and reputation of the practice in the community. The Physician Liaison actively supports and promotes our commitment to providing compassionate, comprehensive, state-of-the-art fertility care to all patients.
ESSENTIAL RESPONSIBILITIES:
Identify referral sources and maintain and grow physician referrals through on-site visits to (OB/GYN) referring office, networking events, trade shows, community functions and patient education/outreach events that align with current strategies of the practice
Continually share feedback from the market to initiate, in conjunction with the appropriate managers, operations-based changes in our services to better serve our referring offices
Build strong partnerships with referring and non referring offices
Point of contact for ordering of marketing materials for the clinics and the field
Identify and monitor competitor activities and efforts within the area
Support established metrics and measures of success for all local referral efforts
Develop and implement regular strategic plans to increase referrals
Keep a pulse on the clinics new consults scheduled every week, no show rate and trends
Identify referral patterns and create strategic plans to respond to trends
Daily document visits in the CRM
Have a solid understanding of the infertility journey demonstrating expertise
Can articulate the many points of difference we have as it relates to the patient experience
Contribute to team effort by maintaining an excellent rapport and working relationship between patient services, other departments within practice and the Prelude Network
Digital
Website
Website maintenance (edits, fresh content, etc)
Lead point of contact in relationship with digital vendors/agencies
Social (FB/Meta, IG, TikTok, etc)
Organic content creation
Collaboration with PCRM and corporate marketing and sales
Planning and execution of social content (e.g. Infertility Awareness Week, etc)
Reputation Management
Lead point of contact in relationship with digital vendors/agencies
Creation of new opportunities for patient reviews
Special projects
Assist with execution of special events e.g. Annual Fertility Symposium (virtual or hybrid event) or appearances at conferences and other marketing opportunities
Lead point of contact in relationships with outside marketing agencies and/or vendors
Lead point of contact in relationships with local community groups (eg. GOGS, Men Having Babies, various women's societies, etc)
Leads all aspects of patient-focused community events
Other duties as assigned, and in keeping with Prelude's policies, procedures, compliance, standards of patient care and/or initiatives toward continuous improvement at the individual and organizational level
KNOWLEDGE AND SKILLS:
Bachelor's degree or higher in marketing or related field
Minimum of five (5) years' experience working with physicians/providers, medical practice office staff, or other medical specialties
Previous experience in the fertility industry and/or interfacing with OB/GYNs preferred
Outgoing personality with superior oral and written communication skills
Self-starter who works independently and as a member of a team, taking initiative and meeting objective
Inception offers fantastic benefits to our team (Family members):
FREE employee only coverage option for the medical, dental and vision plans plus FREE basic life insurance, EAP and long-term disability insurance!
Adoption assistance and fertility benefits
Maternity and paternity/partner paid leave
401k with generous match
11 Company-paid holidays (one floating holiday)
PTO starting at 18 days/year
Family member recognition program
Continuing education/professional development reimbursement and time off
Family member referral program
The Prelude Network