Photographer

Job Title: Marketing & Social Media Department: Public Relations Reports to: Director of Public Relations Prepared by: Human Resources Department Prepared Date: May 2024 Position Status: Part-time (Contract), 20-25 hours per week, no benefits

The AJUSD Marketing & Social Media Coordinator will work directly with the Communications Director and be responsible for presenting district updates/highlights to the Apache Junction community and new families moving into the district. They will create and sustain a content calendar for social media, design/create branded materials in Canva, and attend district events to cover photography/reporting.

The Marketing & Social Media Coordinator is a team player who puts KIDS FIRST and strives to grow, learn, and improve themselves and to help move the district forward.

What will you do?

• Follow branding guidelines for the District and all schools within it

• Be familiar with and adhere to marketing best-practices for education

• Create and implement standard marketing strategies to align with district goals:

• Create marketing content and materials for all marketing types, including but not limited to:

• Social Media & YouTube Content

• Printed flyers and signage

• Electronic newsletters

• Social media posts, ads, and campaigns

• Email alerts to families

• Team usable content library (photography, video, Canva templates, etc.)

• Update websites for district/individual school sites

• Follow an editorial calendar and schedule posts

• Moderate groups/pages

• Respond respectfully to followers and direct messages

• Maintain AJUSD website content

• Order and manage district "Swag" items

• Design items as needed

Knowledge and Skills:

• Advanced skills and knowledge in all Social Media channels

• Excellent photography/videography skills

• Photo/video editing

• Social Media Marketing/Editing Tools

• Experience with content creation and management

• Excellent copywriting skills

• Ability to deliver creative content (text, image, print, and video)

• Outstanding communication skills

• Analytical and multitasking skills

• Ability to work in a fast-paced environment with a quick turnaround time

• Team player and self starter

• Critical thinking and problem-solving skills

• Strong organizational and time management skills

• High School Graduate

• 1-3 years of marketing experience is preferred - education experience a plus!