Pet Category Manager, North America - Decatur, IL/Flexible Location
ADM Animal Nutrition
This position is responsible for driving and identifying demand, fueling customer project pipeline, and accelerating sales by building and ensuring the execution of effective category and customer marketing strategies and plans.
Position main responsibilities:
Bridge market trend perspectives to articulate differentiated ADM value propositions and compelling reasons elevating ADM as a first-call partner supplier to customers
Collaborate with commercial team to drive customer engagement opportunities, focusing on generating project pipeline, qualified sales leads and new customer wins to fuel incremental growth
Work closely with our North America Pet food VP and internal teams to understand and leverage specific product attributes/benefits.
The Category manager will apply translation of market and consumer trends and insights into strategic customer portfolio and innovation growth opportunities, supported by market data analysis, customer brand understanding and the use of integrated consumer and insights. His/her primary strategic role in collaborating with Sales and Technical teams is to best position ADM's value proposition behind portfolio and solutions to meet existing and emerging customer needs. This role serves as a vital and highly collaborative conduit with Customers and ADM Business Units, as well as across functions including Corporate Communications, Technical, Sales, and other stakeholders.
Track, analyze and synthesize relevant and meaningful consumer, market, category and brand-specific insights, and link them to ADM advantaged solutions and enabling technologies to drive short- and long-term results.
Act as a thought leader and pet food expert by developing comprehensive knowledge of market dynamics and trends, along with competitor strategies, including a thorough understanding of the competitive landscape and of customer and brand strategies in order to provide timely business growth recommendations to marketing leadership and commercial teams.
Spearhead and drive accelerated demand generation and customer value creation by developing and implementing differentiated and compelling value propositions and programs supported by strong reasons to believe in ADM, capabilities, programs, technologies and solutions.
Possess and maintain a working knowledge of trends and product lifecycles , as well as ADM's pantry of solutions and capabilities, in order to recommend portfolio expansion and innovation opportunities and actions to increase customer engagement.
Lead customer experience programs including Customer Presentations, Industry Events, working with cross-functional team members.
Collaborate with Business Managers, Corporate Communications, Branding, Marketing Communications, Sales, Technical and other key stakeholders to drive results and deliver of business performance goals.
Deliver pro-active, initiative-driven leadership attitude towards cross-functional initiatives, project management proficiency, fostering and championing a collaborative team environment.
Archer Daniels Midland Company