Personalization Marketing Program Manager

Sallie Mae Inc Newton , MA 02458

Posted 4 months ago

Personalization Marketing Program Manager

Newton, MA

Who we are:

Sallie Mae is proud to help Americans aspiring to create the life they wantwhether that means helping them make college happen, or something more. Our colleagues across departments and across the country are united in our passion and our customer-first approach. Whether you want to join a growing company, be part of an agile workforce, or gain new skillsyou're in the right place.

Position Summary:

The Digital Testing & Personalization Manager will work collaboratively with multiple business units within the organization. This includes Web Strategy, Brand, Corporate Communications, Marketing, and Servicing. The individual should have experience with digital A/B testing and personalization optimization, with the ability to provide guidance and strategic recommendations to the aforementioned groups based on user behavior and testing outcomes.

The individual will be responsible for building, executing and analyzing the impact of website tests and personalization campaigns, ensuring business needs are met while providing great experiences for SLM prospects and customers. He/she must be able to present data-driven findings in a clear and concise manner to a variety of audiences, including senior management. The manager will be asked to leverage findings and insights to coordinate with analytical and strategic team members to optimize digital experiences.

The individual must possess strong organizational and analytical skills and work effectively in a dynamic and changing work environment. Communication and prioritization skills are a must, as is the ability to present information, strategy, and recommendations clearly and succinctly.

The ideal candidate will have 1-3 years of experience in A/B, multivariate, and personalization testing. Experience required in leading A/B testing tools such as Adobe Target, Optimizely, etc as well as website analytics tools, especially Adobe Analytics. Knowledge of data visualization tools (Tableau) a plus.

Key Responsibilities:
60% - Testing Campaign Management

  • Work with key stakeholders to develop testing hypotheses and gather requirements

  • Ensure testing and personalization campaigns are set up properly to deliver planned experiences and provide accurate data collection

  • Build and launch testing and personalization campaigns with the help of designers, front end developers and key stakeholders

  • Monitor campaign tracking and performance

  • Communicate progression of campaigns with key stakeholders and provide recommendations as subject matter expert

  • Develop post-test insights and recommendations to key stakeholders and senior leadership
    30% - Digital Optimization Analysis

  • Execute pre-launch baseline analysis and impact forecasts for project prioritization and business case development

  • Analyze campaign performance mid-flight to identify potential risks and opportunities

  • Discover new opportunities for experience optimization by investigating engagement metrics and segment performance

  • Perform significance and confidence interval analyses

  • Analyze post-campaign results and help provide findings and recommendations to key stakeholders
    10% - Program Refinement & Enhancements

  • Work with A/B testing vendor and agencies to ensure industry best practices are incorporated into testing & personalization practice

  • Identify opportunities for process and workflow improvements

  • Monitor all tests, ensuring for clear controls and no site breakages

Required Qualifications:

Education:

  • BS in Business, Finance, Economics, Marketing, or related field and/or equivalent experience

Experience:

  • 1-3 years A/B, MVT and Personalization experience

  • 3-5 years in analytical role

  • Deep experience in A/B testing and personalization tools such as Adobe Target, Optimizely, etc.

  • Experience with Adobe's web suite, including Omniture

  • Proficient in MS Office including Excel and PowerPoint

  • Agile methodology experience a plus

  • Tag Management knowledge a plus

  • Experience with data visualization tools such as Tableau a plus

Knowledge, Skills, and Abilities:

  • Demonstrated ability to create and maintain effective business area partnerships

  • Excellent oral and written communication skills with ability to articulate complex analytics

  • Ability to effectively manage multiple priorities in a time-sensitive environment

  • Excellent project management skills

  • Highly motivated, proactive, resourceful, with ability to work cross-functionally

  • Ability to accurately identify issues, implement resolutions, and escalate to management

What You'll Get at Sallie Mae:

  • Comprehensive Compensation and Healthcare Benefits (Medical, Dental, Vision plans)

  • Financial Well-being: 401(k) company match, employee stock purchase plan, and basic life insurance and short-term disability are provided to employees at no cost

  • Work/Life Balance: Paid time off, time off to volunteer, and tuition reimbursement. In addition, after 6 months of employment, primary caregivers receive 12 weeks of 100% fully paid time off and secondary caregivers are eligible for 4 weeks of 100% fully paid time off, for birth or adoption

  • Wellness: Fitness centers/gym subsidies, free Fitbits with step challenges, and wellness education

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Personalization Marketing Program Manager

Sallie Mae Inc