Personalization Channel Manager I Stores

Neiman Marcus Dallas , TX 75201

Posted 4 months ago

COMPANY OVERVIEW

For over a century, Neiman Marcus Group has served the unique needs of our discerning customers by staying true to the principles of our founders: to be the premier omni-channel retailer of luxury and fashion merchandise dedicated to providing superior service and a distinctive shopping experience in our stores and on our websites. Neiman Marcus Group is comprised of the Specialty Retail Stores division, which includes Neiman Marcus and Bergdorf Goodman, and our international brand, mytheresa.com. Our portfolio of brands offers the finest luxury and fashion apparel, accessories, jewelry, beauty, and home dcor. The Company operates more than 40 Neiman Marcus full-line stores in the most affluent markets across the United States, including U.S. gateway cities that draw an international clientele. In addition, we operate 2 Bergdorf Goodman stores in landmark locations on Fifth Avenue in New York City. We also operate more than 40 Last Call by Neiman Marcus off-price stores that cater to a value oriented, yet fashion minded customer. Our upscale eCommerce and direct-to-consumer division includes NeimanMarcus.com, BergdorfGoodman.com Horchow.com, LastCall.com, and CUSP.com. Every day each of our 15,000 NMG associates work towards the goal of enabling our customers to shop any of our brands "anytime, anywhere, and on any device." Whether the merchandise we sell, the customer service we offer, or our investments in technology, everything we do is to enhance the customer experience across all channels and brands.

The Neiman Marcus Group is searching for a Personalization Channel Manager of Stores with experience in a luxury retail store environment, marketing channels, and a/b testing. They will be a key member of a newly formed agile team that is rapidly developing and executing tests focused on new personalized customer experiences targeting new and existing customers. This includes developing relevant, real-time behavioral triggers that will delight our customers and drive engagement and sales for Neiman Marcus Stores.

Responsibilities:

Will be responsible for ideating, managing, executing and reporting on store channel ecommerce a/b test initiatives generated by the agile team. This lead will serve as the key liaison between store teams, omni retail team, and other key stakeholders for test campaigns. An ideal candidate would not only have a core understanding of customer behavior, sales associate relations, and store operations but also be an innovator with a knack for creative problem solving.

  • Work on a cross functional team of stakeholders across Marketing, Creative, and Analytics to strategize on test ideation for the store channel.

  • Manage the end to end testing execution process and partner with Personalization Manager on hypothesis development, KPI selection, test execution, and results measurement for store experiences.

  • Seek opportunities to partner with other Channel Managers to incorporate a store component to an experience from another if appropriate

  • Provide plans for optimal test execution; making recommendations for the appropriate tools, timing, and store experience to the Senior Client Development Manager.

  • Coordinate test needs with other stakeholders across the organization such as writing toolkits for store communication, partnering with various store teams on execution, obtaining approvals or gathering additional data.

  • This role will report to the Senior Client Development Manager with a dotted line to the Director of Personalization

Qualifications:

  • Core understanding of the luxury customer and retail store environment & operations

  • Experience with Omni channel marketing, brand or agency experience a plus

  • Understanding of A/B testing and personalization

  • Strong tactical problem-solving, proven cross-functional leadership, and a bias for action.

  • Prior exposure to agile operating models and cross- functional teams is a plus

  • Strong project management with the ability to manage, implement and analyze various initiatives in a fast-paced environment

  • Great organizational and interpersonal skills with the ability to disseminate ideas and finding to all levels including stakeholders; ability to express complex scenarios with clarity & simplicity

  • Creative, analytical and thoughtful thinker

  • BA/BS degree with 4 years in luxury retail store environment

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Personalization Channel Manager I Stores

Neiman Marcus