Life Time Fitness Chanhassen , MN 55317
Develop and execute comprehensive, multi-channel marketing strategies driving client acquisition and retention to meet aggressive business goals
Examples of Work Performed
Develop holistic, multi-channel, data-driven marketing strategies that are both actionable and measurable for the business.
Lead effective promotional strategy to ensure strong response from Life Time members current clients and prospective clients.
Drive revenue and profit across channels and platforms to maximize conversion rates, build customer retention and loyalty.
Direct measurement and insights leveraging all feedback sources to drive future decisions; communicates results in a clear, concise manner with key stakeholders.
Oversee campaign budget forecast and reconciliation process, including detailed marketing expenses.
Provide clear direction to internal creative agency partners and cross-functional resources to ensure creative aligns with company's business objectives.
Partner with creative agency to stay on schedule and achieve deadlines.
Collaborate with fitness business operators and club field teams, providing marketing support for their specific initiatives.
Bachelors degree in marketing or related field
5+ years in marketing and promotions with proven ability to meet business goals
Knowledge, Skills, Abilities and Other Characteristics
Understanding of various offline and online channels, and how to leverage each per objectives
Able to juggle multiple projects in a fast paced environment; flourish in ambiguity
Analytics, problem-solving, and decision making skills
Exceptional collaboration and communication skills, both written and verbal
Familiarity of standard office software such as MS Excel, MS Word, and MS PowerPoint
Strong sense of commitment to deliver on assigned projects
Physical / Mental Requirements and Working Conditions
Work is performed in an office setting. This position is required to regularly:
Talk and hear
Use hands and fingers to organize, place and move workflow
Read, write, type and comprehend text
Visually observe objects up close and at a distance
Effectively communicate and interact with others
Use reasoning and solve problems through analytical deduction