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Personal Training Marketing Manager

Expired Job

Life Time Fitness Chanhassen , MN 55317

Posted 3 months ago

Description

Develop and execute comprehensive, multi-channel marketing strategies driving client acquisition and retention to meet aggressive business goals

Examples of Work Performed

  • Develop holistic, multi-channel, data-driven marketing strategies that are both actionable and measurable for the business.

  • Lead effective promotional strategy to ensure strong response from Life Time members current clients and prospective clients.

  • Drive revenue and profit across channels and platforms to maximize conversion rates, build customer retention and loyalty.

  • Direct measurement and insights leveraging all feedback sources to drive future decisions; communicates results in a clear, concise manner with key stakeholders.

  • Oversee campaign budget forecast and reconciliation process, including detailed marketing expenses.

  • Provide clear direction to internal creative agency partners and cross-functional resources to ensure creative aligns with company's business objectives.

  • Partner with creative agency to stay on schedule and achieve deadlines.

  • Collaborate with fitness business operators and club field teams, providing marketing support for their specific initiatives.

Qualifications

Education:

Bachelors degree in marketing or related field

Experience:
5+ years in marketing and promotions with proven ability to meet business goals

Knowledge, Skills, Abilities and Other Characteristics

  • Understanding of various offline and online channels, and how to leverage each per objectives

  • Able to juggle multiple projects in a fast paced environment; flourish in ambiguity

  • Analytics, problem-solving, and decision making skills

  • Exceptional collaboration and communication skills, both written and verbal

  • Familiarity of standard office software such as MS Excel, MS Word, and MS PowerPoint

  • Strong sense of commitment to deliver on assigned projects

  • Physical / Mental Requirements and Working Conditions

  • Work is performed in an office setting. This position is required to regularly:

  • Talk and hear

  • Use hands and fingers to organize, place and move workflow

  • Read, write, type and comprehend text

  • Visually observe objects up close and at a distance

  • Effectively communicate and interact with others

  • Use reasoning and solve problems through analytical deduction

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Personal Training Marketing Manager

Expired Job

Life Time Fitness