The primary objective of the Personal Training Manager is to maximize the number of members who participate in, and as a result retain, our paid Personal Training Services. This will be accomplished by meeting and exceeding both new client acquisition and existing client retention goals.
The Personal Training Manager will achieve these objectives by:
Managing and coaching the front-end selling process of the CrunchOne Kickoff.
Managing and coaching the delivery of personal training services
"Owning" the client journey that a customer takes by engaging with our paid programming
The Personal Training Manager is responsible for communicating and upholding company standards and leading by example. The Personal Training Manager will ensure that team members consistently execute the basics of punctuality, dress code compliance, friendliness and cleanliness.
Selling directly by performing at least 50% of all CrunchOne Kickoffs
Coaching, role playing, and guiding the individual personal trainer direct reports on how to sell
Managing schedules and directing resources as informed by the various KPI's
Ensure proper execution and communication of the Client Journey, with emphasis on first 90 days.
Ensure that all Personal Trainers are delivering high quality programs to their clients backed by a scientific rationale
Ensure accurate administration of Personal Training Services including, but not limited to, usage of dot
Fit program and supplements, goal tracking, measurement tracking, program design and tracking, and progress reports
Hire, train, and manage the performance of a team of qualified Personal Trainers
Conduct meetings with direct reports to review performance and offer direction, motivation, and guidance toward achieving individual and company goals.
Maintain reports and data for clarity into performance of the business
Communicate takeaways and plans for improvement to General Manager
Qualifications and Skills
Knowledge of Personal Training techniques and program design
Sales, communication, and rapport building skills
Knowledge and command of Crunch programs, like VFP, dot
Fit, ABC/Datatrak, Crunch U, Styku, etc.
Muscle be able to adjust and operate all club equipment
Experience in coaching/motivating groups
Strong leadership, interpersonal & communication skills
Able to generate, maintain, & demonstrate a friendly, enthusiastic & positive attitude
Possesses a strong member service focus
Responds professionally to requests and inquiries from guests, members, and staff
High School Diploma or GED required
Bachelor's Degree preferred
Certifications (One or more of the following)
ACSM Certified Personal Trainer
ACE Personal Trainer Certification
The Cooper Institute Personal Trainer Certification
IFPA Personal Fitness Trainer Certification
NASM Certified Personal Trainer, Corrective Exercise Specialist, or Performance Enhancement Specialist
NESTA Personal Fitness Trainer Certification
NFPT Personal Trainer Certification
NSCA Certified Personal Trainer or Certified Strength and Conditioning Specialist
1-2 Years as a Personal Trainer preferred
Preferred: Prior management experience in retail/hospitality industry leading 3-10 employees
Preferred: Consultative sales experience
Ability to work in club office; move about club floors and rooms; review, revise, and create club paperwork; communicate with employees, members and the public
Regularly required to demonstrate or explain proper physical fitness activities, techniques and procedures. Regularly required to lift up to 50 pounds