Performance Marketing Manager (Retail & Paid Media)

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the US, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the team

This role is part of Roku's Device Marketing team and will be focusing on driving awareness, consideration, and conversion for Roku Devices, including Streaming Media Players, Smart Home Devices, and Roku TVs.

About the role

The Performance Marketing Manager is responsible for leading the development of comprehensive media strategies and digital campaigns in the US market across paid and retail media channels with a focus on scaling and demonstrating ROI- positive lift. Platforms include (but not limited to): Best Buy, Walmart, Target, Affiliate, Google, Meta.

The right candidate will have experience working on end-to-end media campaigns, including tactical components where needed, and have retail media experience.

This role is highly cross functional, and you will need to be comfortable using data to make the most effective & agnostic media plan.

What you'll be doing

Overall:

• You will support the cross-channel marketing strategy for Roku's Device Marketing team working to drive our account acquisition and device sales via direct-to-consumer, and retail media channels.

• Seek and develop innovative testing ideas and strategies that leverage identified opportunities and changes in technology and consumer behavior.

• Analyze KPIs on an ongoing basis to ensure that campaigns are maximizing return on ad spend - focus on finding and driving high quality Roku accounts determined by customer lifetime value (CLV), cost per acquisition (CAC) and return on investment (ROI) targets.

DTC & Retail Paid Media:

• Liaise with media channel owners, creative team, platform/vendor partners and key marketing stakeholders to implement best practices across paid and retail media tactics using Roku's first party and third-party data to inform decisions while staying true to the Roku brand.

• Work closely with external vendors and agencies to plan and optimize spend across channels toward driving efficient Roku account activations and prospects.

• Build and manage campaigns in Google, Facebook, Best Buy (direct access), Walmart Connect, and other paid channels as needed.

• Help manage the performance marketing budget and expenses working closely with senior management.

Affiliate Marketing:

• Manage relationship and act as the conduit between Roku's Affiliate agency partner: CJ.

• Manage Roku's direct affiliate program; analyze, rebuild, and test different affiliate growth levers to grow Roku device sales on Roku.com.

Analytics & Cross-Functional Collaboration:

• Liaise with key stakeholders on the marketing, creative, product, and analytics teams to implement best practices using performance marketing results to inform decisions

• Partner with analytics for all campaigns to provide consistent and actionable performance analysis, reporting, and insights that feedback into the strategy

• Be the liaison with the martech team on all measurement capabilities, and attribution projects ensuring requirements are defined and implemented for each channel

• Foster a culture of collaboration and teamwork, where everyone's input is valued and respected.

We're excited if you have

• Bachelor's degree (Marketing and/or STEM degrees preferred)

• 4+ years in omni-channel & paid retail/performance marketing

• Experience in paid media that drives Direct-to-Consumer and retailer ecommerce outcomes.

• Expertise in pixel tracking, and campaign measurement attribution models.

• Must have extremely strong strategic, analytical, and interpersonal communication skills

• In-depth understanding of the streaming and connected TV landscape

• Media planning experience required - ideal in Criteo, Best Buy Ads, Walmart Connect, Roundel, Google, Facebook

• Ability to extract actionable insights from data analysis and translate them to tasks for both marketing and technical stakeholders

• Translate business goals and synthesize them into an effective high level campaign strategy

• Experience making data-driven marketing decisions to improve and optimize campaigns

• Excellent troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a dynamic and rapidly evolving environment

• Highly organized and comfortable managing multiple work streams at once

• Strong judgment and attention to detail with an understanding of marketing & advertising ethics, including but not limited to privacy laws and working in a cookie-less world

• Positive and collaborative personality; a commitment to ensuring all activities undertaken are as successful as possible

• Familiar with Tableau, Looker, Google Analytics, and other similar analytics platforms - you'll be working in these every day

• Advanced project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities.

• Position may require travel

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Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.