Performance Marketing Manager

N3twork San Francisco , CA 94118

Posted 4 weeks ago

N3TWORK seeks a performance marketing manager. This person will help grow N3TWORK's mobile games by acquiring high quality users to our titles through all channels, including paid performance based channels.

The successful candidate works closely with the mobile games team and other internal groups to find new and cost-effective ways to attract and retain users, while continuously optimizing existing channels.

This person exhibits the right balance of utilizing data to inform decisions while combining non-conventional thinking and solutions oriented attitude to maximize N3TWORK's LTV > CPI equation.

Responsibilities

  • User acquisition, funnel analysis, and channel optimization for all titles

  • Optimize targeting, creative, marketing messages, marketing spend, bids, and budget allocation

  • Build reports and analytical models from our extensive data set to identify campaign optimization opportunities, make recommendations on testing, and maximize the campaign's ROI on ad spend

  • Solve complex problems with partial, incomplete, and/or dirty data

  • Identify the highest impact testing opportunities, prioritize, execute, track results and communicate to game and marketing teams

  • Manage and cultivate strategic relationships with our key partners such as Facebook, Twitter, Google, and media agencies in testing of new acquisition opportunities to help N3TWORK stay at the forefront of mobile

  • Explain shifts in market dynamics, territory/region dynamics, mobile marketing trends, and user quality trends to executive team and game studios.

  • Collaborate with analytics team to establish and continually refine LTV and cohort tracking analytics frameworks.

Requirements

  • Degree in Marketing / Economics / Finance or equivalent experience

  • Minimum 2 years' experience in a similar role

  • Advanced usage of Excel / Google Spreadsheets including data analysis and pivot tables

  • Experience in performance based marketing, utilizing video, display, social and DSP traffic and with demonstrated understanding of CPA, CPM, CPC, ARPI and LTV

  • Experience with 3rd party mobile app tracking solutions

  • Blend of creativity and analytical skill with a strong results-oriented, metrics-driven approach to problem solving

  • Efficiently operate under a flexible marketing budget

  • Ability to juggle projects across multiple networks and platforms

  • Aptitude to work outside of your comfort zone and get things done quickly

  • Knowledge of statistical frameworks and applications (SAS, R) is a strong plus

  • Excellent interpersonal and communication skills with ability to collaborate with colleagues across different disciplines and locations to achieve results

  • Ability to work in a fast-pace environment and prioritize work to meet specific deadlines required

  • Must be self-motivated and results oriented

  • Attendance at industry conferences as required

  • Passion/knowledge about games is a plus

See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Download the
LiveCareer app and find
your dream job anywhere
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Performance Marketing Manager

Scoot

Posted 3 weeks ago

VIEW JOBS 11/15/2018 12:00:00 AM 2019-02-13T00:00 Scoot's mission is to bring Electric Vehicles for Everyone. In doing so, we hope to have a massive impact on global climate emissions by creating an unmatched urban mobility solution that can impact the daily lives of people in cities. In our first city of San Francisco, we launched a first-of-its-kind shared scooter network that has transformed the way tens of thousands of locals get around the city. Our next phase includes expanding our mission around the world with new cities and new vehicles. Our team is comprised of incredibly diverse skill sets from electrical engineers, to performance marketers, to fleet mechanics, and designers. All of us are unified by a passion for our mission, our tenacity at getting there, and our desire to have a bunch of fun while we do. About the role: Scoot is looking for a Performance Marketing Manager who is a creative self-starter that has strong domain experience in performance marketing. The role requires working very closely with marketing managers in every city scoot operates to set performance goals and execute across all channels. You must be comfortable launching and optimizing campaigns at scale, effectively handling the day-to-day tactical execution across various channels to drive new customers and re-engage existing customers in order to hit growth goals. You will love this job if: * You have a natural impatience for the status quo and insist on looking for improvements * You hate the phrase "the devil is in the details" because you think that's where the fun is. * You excel at, and love working in, a fast-paced, always-changing environment * You are mission driven and ready make a significant impact on carbon emissions and the lives of people who live in cities. As a Performance Marketing Manager, you will: * Drive execution of campaigns that support Scoot's growth initiatives while achieving cost KPIs in the US and internationally * Employ optimization tactics that consistently improve each digital channel's ROI without losing sight of growth * Oversee budget allocation, execution of authorized plans, and final reconciliation * You know how to manage multiple sources of information, stick to a budget, and work inside spreadsheets * Guide experiments utilizing creative from each city marketing manager to drive performance in campaigns * Work collaboratively with international marketing teams in each city scoot operates to drive ad creative and product optimization to improve channel performance, onboard new partners, maintain accurate reporting Relevant experience and mindset: * What Scoot offers: * Competitive compensation and meaningful equity * Company-paid medical, dental and vision insurance * Unlimited scooting * An amazing culture, team, and mission of which you will be an essential part * The most-fun chance you will ever get to help save the planet Scoot isn't like other startups. We are a truly mission-driven, friendly, and fun place to work where engineers and mechanics and marketers and managers collaborate to achieve our goal of Electric Vehicles for Everyone. The same motto we share with our riders - Be Seen, Be Safe, Be Nice - applies to how we work with each other. * - Scoot is an Equal Opportunity Employer. Diversity in our team has been and will continue to be essential to succeeding at our mission to provide Electric Vehicles for Everyone. Scoot isn't like other startups. We are a truly mission-driven, friendly, and fun place to work where engineers, mechanics, marketers and managers collaborate to achieve our goal of Electric Vehicles for Everyone. The same motto we share with our riders - Be Seen, Be Safe, Be Nice - applies to how we work with each other. * - Scoot is an Equal Opportunity Employer. Diversity in our team has been and will continue to be essential to succeeding at our mission to provide Electric Vehicles for Everyone. Scoot San Francisco CA

Performance Marketing Manager

N3twork