Performance Marketing Manager, Meta

Who we are:

MasterClass is the streaming platform where the world's best come together so anyone, anywhere, can access and be inspired by their knowledge and stories. We put you in the room with the creators, thinkers, makers and leaders who have changed the world, so that you can change yours.

Members get unprecedented access to 150+ instructors and classes across various fields, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing and more. Step into Nas' recording studio and Gordon Ramsay's kitchen, and go behind the big screen with James Cameron. Design your career with Elaine Welteroth, get ready to win with Lewis Hamilton, perfect your pitch with Shonda Rhimes and discover your inner negotiator with Chris Voss.

It's a pivotal time for MasterClass - and we want you to be a part of the journey. With offices in San Francisco (HQ) and Waterloo, Ontario plus a studio in Los Angeles, we are looking to expand our team to support the business.

If you want to help impact our members' lives - we want to hear from you!

Snapshot of the Role:

This person will be responsible for the global performance, operations, and strategy of our Meta Platforms and for driving collaboration across teams and other channel leads within MasterClass.

This is an ideal role for a seasoned performance marketer who wants to work with a tech-savvy team building best-in-class, scalable Meta campaigns with direct ties to company revenue.

What You Will Do:

• Customer Acquisition & Media Management

• Manage implementation, reporting, optimizations, budget allocation, and performance for Meta paid advertising.

• Oversee daily operations of the Meta Platform, including settings, tracking, and troubleshooting within Meta Ads Manager.

• Strategy & Stakeholder Collaboration

• Collaborate with MarTech and Engineering teams to refine and implement measurement solutions for Meta, including third-party partners like Media Mix Modeling.

• Partner with senior team members and leadership to identify strategic opportunities and tests, presenting findings to executive leadership.

• Campaign & Creative Development

• Build and manage media plans for Paid Media, working with the Creative team on new ad formats and messaging.

• Lead creative sessions for major launches, collaborating with project managers, producers, and creative teams.

• Team & Performance Management

• Lead the performance marketing team to optimize campaigns, fostering a collaborative environment and developing team skills.

• Design and manage campaigns with marketing and data partners, refining structure, targeting, bid strategies, and optimizations.

• Measurement & Technical Improvement

• Develop and leverage measurement strategies with the Data team to assess acquisition/retargeting campaign impacts.

• Suggest technical improvements in ad and product layers to drive revenue growth.

• Continuous Optimization & Best Practices

• Test and iterate on creative, targeting, and ad formats, including partnerships and influencers.

• Stay updated on Meta trends and best practices, adjusting strategies for platform updates and algorithm changes.

Requirements:

• Minimum 6+ years in Paid Marketing roles, across any channel

• Minimum 4+ years working with Meta Ads Manager

• Minimum 1 year managing a Performance Marketing Team

• Expert knowledge of self-serve ad platforms (Meta, Google Ads, Google 360 Suite, etc.) with insights into industry trends, bidding, targeting, creative, and platform best practices

• Experience collaborating with teams such as Creative, Data, Product Marketing, Brand Marketing, Growth, and Go-To-Market leaders

• Proven experience in a growth-oriented company, building and scaling new channels while achieving aggressive prospecting and acquisition goals

• Proficiency with A/B, Conversion Lift, and Incrementality testing; comfortable with regression analysis and advanced analytics techniques

• Regular experience presenting to VP and above stakeholders

• Excellent verbal and written communication skills, exceptional organizational skills, multi-tasking capabilities, and attention to detail

• Comfort with learning new processes and suggesting improvements

• Extensive experience in pulling data and generating reports for strategic insights

Nice-To-Haves:

• Prior agency experience

• Experience with SQL, Looker, and Amplitude

• Experience with DCO and Creative Automation platforms

• T-shaped growth marketing skill set: performance marketing generalists capable of contributing across various marketing domains while specializing deeply in one area

At MasterClass, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities. If you have a disability or special need, we would like to know how we can better accommodate you.