Performance Marketing Lead (Paid Search)

Chegg Santa Clara , CA 95051

Posted 3 months ago

Performance Marketing Lead (Paid Search)

Marketing /Location: Santa Clara OR San Francisco, CA United States

Role: Performance Marketing Lead (Paid Search)

Chegg is looking for a creative, results-oriented and hands on Performance Marketing Manager with exceptional strategic and analytical skills to lead our SEM program. The right person for this role will bring a strong POV on how to deliver exceptional results from our search campaigns. They will also manage a small team of onshore and off shore resources.


  • Lead our paid search planning, strategic approach, and point of view across business units.

  • Own the end to end delivery of our paid search campaigns. Oversee campaign builds and campaign management best practices and processes. Ensure team follows appropriate setup, QA, and optimization schedules to achieve business KPIs.

  • Monitor performance, delivery and pacing across BUs and work with the team to improve performance. Drive continuous improvement from our paid marking campaigns to drive growth, KPI efficiency, and team process.

  • Lead a team. Mentor and enable professional growth of your team members. Coach and guide your team to higher levels of operational maturity and removing roadblocks to get there

  • Work with our marketing operations team to enable workflow efficiency. Define and develop campaign management, reporting, and optimization best practices and processes.

  • Be a trusted advisor to business GMs and VPs. Proactively communicate with internal and external stakeholders, improving transparency, and collaboration.

  • Work with the analytics team generate analysis, insights and compelling recommendations and present them effectively to the marketing team.

  • Bring a POV on media best practices to the paid marketing team. Stay in touch with current industry trends, new tools and industry best practices.

  • Help the team set realistic expectations for deliverables and make every effort to meet them with quality work.


  • 6+ years of digital advertising experience in paid search

  • Have led a team of search marketers.

  • Experience planning and optimizing paid search campaigns and delivering business goals

  • Thorough understanding of acquisition marketing and latest Paid Search trends.

  • Preferred: Experience with search management platforms such as Search Ads 360, Adobe Search Manager, Marin, or Kenshoo.

  • Analytical ability to understand, manipulate, and derive insights from data.

  • Strong organizational skills and the ability to effectively prioritize work in a deadline-driven atmosphere

  • Four year degree. Degree in economics, finance, business, mathematics, computer science, or equivalent training or experience.

What is Chegg?

An 'always on' digital learning platform.

Chegg puts students first

Everything we build in this company is student-focused, making us the leading student-first connected learning platform. Chegg strives to improve the overall return on investment in education by helping students learn more in less time and at a lower cost. This is achieved by providing students a multitude of educational tools from affordable textbook rentals to Chegg Study which supplements their learning through 24/7 tutor access, step-by-step help with questions, and more. Chegg is a publicly-held company based in Santa Clara, California and trades on the NYSE under the symbol CHGG.

Why do we exist?

Students are working harder than ever before to stabilize their future. Our recent research study called State of the Student shows that nearly 3 out of 4 students are working to support themselves through college and 1 in 3 students feel pressure to spend more than they can afford. We founded our business on provided affordable textbook rental options to address these issues. Since then, we've expanded our offerings to supplement many facets of higher educational learning through Chegg Study, Chegg Math, and Chegg Internships and more to support students beyond their college experience. These offerings lower financial concerns for students by modernizing their learning experience. We exist so students everywhere have a smarter, faster, more affordable way to student.

Video Shorts - Life at Chegg:

Certified Great Place to Work!:

Chegg Corporate Career Page:

Chegg India:

Chegg Israel:

Chegg is an equal opportunity employer


icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Global Head Of Organic Search (Seo)


Posted 4 days ago

VIEW JOBS 11/9/2019 12:00:00 AM 2020-02-07T00:00 Job Title: Global Head of Organic Search (SEO) Location: US, California, Santa Clara Role Overview: Role Overview: Global Head of Organic Search (SEO) is a leadership role responsible for driving revenue and leading global SEO strategy and operations. This is a high impact and high visibility role in the organization with the mandate to help transform the way Organic Search drives customer acquisition. As a leader and senior member of the marketing team, the person will be responsible for developing innovative and impactful acquisition strategies across multiple global regions. The position requires a strategic and global mindset to drive consistency in process but also to develop custom execution model based on local business need - for example what to execute in-house and when to partner with an agency. This is fast pace role with high bar for SEO, analytical skills and ability to drive full-funnel marketing to acquire and engage customers. One of the main aspects of this leadership role is to be able to build and nurture a high-performance team globally. The leader must have the passion for individual coaching and mentorship and creating a culture of mutual support, innovation, and analytical rigor. Additionally, passion for cybersecurity and its nuances is key. This is a unique opportunity to build and lead comprehensive and innovative SEO program for an industry leader in Cyber Security. The role requires hands-on, agile and resourceful problem solving & prioritization of both day to day management and investment in long term strategic innovations. This position reports to the Head of Performance Marketing and has global ownership of SEO. You are equally curious about human truth that drives consumer behavior, as you are about Machine Learning (ML) and evolving Artificial Intelligence (AI) in Marketing. So, if you are a world class SEO leader with keen sense of urgency to drive business results and customer acquisition, and people love to work with you, we'd love to hear from you. Company Overview From device to cloud, McAfee provides market-leading cybersecurity solutions for both business and consumers. McAfee helps businesses orchestrate cyber environments that are truly integrated, where protection, detection, and correction of security threats happen simultaneously and collaboratively. For consumers, McAfee secures your devices against viruses, malware, and other threats at home and away. With the mission of capturing the biggest market share in the area of cyber security, network security, endpoint security, threat research, malware research, cloud security, we work together for a common goal of shaping the company's future by designing and building best in class cyber security solutions. About the Role: Own and drive a revenue & operations for Organic Search with defined quarterly and yearly growth targets by up-leveling the SEO's core infrastructure, content, and links globally. As an SEO lead, you will: * Directly build and manage a large cross functional team of managers and SEO subject matter experts to hit monthly, quarterly and annual revenue goals * An entrepreneurial, self-starter who conveys a balanced sense of urgency, drives issues to closure, and gets things done * Be fiercely competitive and stimulate a sense of urgency, creativity, and curiosity to build best in class SEO capability that not only outperforms competition but also sets the benchmark for best practice globally * Understand how changes in cybersecurity, consumer needs and competition impact SEO strategy and execution to stay ahead of the trend * Sophisticated ability to assess disparate data streams and distill them into meaningful and actionable strategic recommendations * Deep understanding of customer lifetime value, recurring revenue and subscription-based business models * Lead daily agile pods to manage and measure performance across campaigns, keywords and initiatives with defined Objectives & Key Results (OKRs) * Establish the culture of innovation and evergreen experimentation including new page development, on-page optimization, structure data, global navigation, etc. * Lead engagement with cross functional stakeholders to drive smart infrastructure evolution and be the driving force behind building a reliable foundation of SEO technology and content globally * Establish measurement framework and actionable KPIs to drive the culture of accountability and rigor to deliver business impact * Identify trends and opportunities to drive higher rankings and search coverage. In addition, conducting regular audits to evolve and advance SEO tech & content About You: * Senior level experience in digital marketing, with active / hands-on experience in Organic Search * Seasoned leader with experience building collaborative and high-performing teams while providing ongoing coaching * Advanced analytical and problem-solving skills to structure complex & at-times ambiguous problem into meaningful and actional work plan * Proven track record of leading a large global team and digital transformation * Powerful communicator with ability to engage and influence senior management * Deep understanding of SEO and market dynamics driving rank and visits * Familiarity with core performance marketing platforms and other marketing analytics tools, including any of: * Google Search Console, Adobe Analytics & Marketing Cloud, SEM rush, etc. Company Benefits and Perks: Our corporate culture and values are central to McAfee's philosophy. Every day we embrace a more diverse workforce and inclusive environment. We are encouraged to bring our true selves to work. Our wide range of social communities & programs, flexible work hours and family-friendly benefits, all allow our employees to feel valued as people, while enjoying positive and challenging work. Check out more: Careers & Life at McAfee. Perks may include: * Pension / Retirement Programs * Medical, Dental and Vision Coverage Programs * Paid Time Off * Support for Community Involvement Unleash your Power … Join our Talent Network: Posting Statement: McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status. Job Type: Experienced Hire Primary Location: US, California, Santa Clara Additional Locations: US, Texas, Plano Mcafee Santa Clara CA

Performance Marketing Lead (Paid Search)