The Role and Responsibilities:
The Performance & Growth Analyst - TRC will be responsible for working with Marketing, Programming, Data Science, and Product leadership to execute ROI-driven solutions for content promotion across multiple channels. The Performance Analyst Programming will report to the Director of Performance & Optimization and will be located in Los Angeles.
Work closely with Roku's content marketing and engagement teams to optimize marketing initiatives for The Roku Channel across all touchpoints, including but not limited to: display, video, email, ICS, Featured Free. Provide insight into how these channels interact to produce results.
Provide forecasting to support potential media plans and evaluate how close the execution came to those forecasts and plans.
Provide optimization recommendations during live campaigns. Ensure we are continuously improving eCPMs and finding efficiencies.
Provide in-depth reporting and insights during live campaigns, and in wrap-up reports and internal QBRs.
Demonstrate subject matter expertise by contributing proactively to marketing strategies and circulating best practices.
Partner with DSA to design A/B testing to see beyond the metrics and understand how our users engage with promoted content.
Support the execution of promotional campaigns from apps pushing to The Roku Channel.
Contribute to the marketing capabilities roadmap by working with the Product and Data Science teams to build tools and reporting that give the Programming team greater insight into the successes and shortcomings of promotional efforts.
High degree of drive and self-motivation
Excellent written and verbal communication skills
Excellent interpersonal and organizational skills
Eagerness to work in a start-up team environment that will be rapidly changing
Comfort with navigating ambiguity
Able to influence both internal and external stakeholders
Experience partnering closely with product and data science teams
Experience partnering with senior sales leadership to hit revenue goals
Analytical and data-driven
Preferred: Experience in the entertainment vertical a plus
Located in Santa Monica, CA
5+ years' experience in marketing analytics
Advanced Excel skills and knowledge of SQL
Familiarity with business intelligence tools such as Tableau and Looker
Familiarity with pulling reporting from DFP and Salesforce
Familiarity with digital advertising, performance marketing, and attribution terminology and metrics