Performance Communications Insights & Analytics Senior Associate

Pwc Bentonville , AR 72716

Posted 2 months ago

A career in Sales and Marketing, within Internal Firm Services, will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. You'll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwC's brand and services as well as contribute to and evaluating our pricing strategies in the marketplace. Our Marketing and Public Relations team is responsible for PwC's external media relations and social media strategy. As part of our team, you'll help with social media account management, media relationship management, and identifying new and emerging opportunities for the Firm.

To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be a purpose-led and values-driven leader at every level. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.

As a Senior Associate, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:

  • Use feedback and reflection to develop self awareness, personal strengths and address development areas.

  • Delegate to others to provide stretch opportunities, coaching them to deliver results.

  • Demonstrate critical thinking and the ability to bring order to unstructured problems.

  • Use a broad range of tools and techniques to extract insights from current industry or sector trends.

  • Review your work and that of others for quality, accuracy and relevance.

  • Know how and when to use tools available for a given situation and can explain the reasons for this choice.

  • Seek and embrace opportunities which give exposure to different situations, environments and perspectives.

  • Use straightforward communication, in a structured way, when influencing and connecting with others.

  • Able to read situations and modify behavior to build quality relationships.

  • Uphold the firm's code of ethics and business conduct.

Job Requirements and Preferences:

Basic Qualifications:

Minimum Degree Required:

High School Diploma

Minimum Years of Experience:

2 year(s) in roles involving internal and external communications, analytics, digital marketing and/or technology.

Preferred Qualifications:

Degree Preferred:

Bachelor Degree

Preferred Fields of Study:

Business Administration/Management, Marketing, Public Relations, Communications Studies/Speech Communication and Rhetoric, Advertising, English Literature, Journalism, Information Technology

Preferred Knowledge/Skills:

Demonstrates thorough abilities and/or a proven record of success as both an individual contributor and team member, identifying and addressing client needs in the following areas:

  • Leveraging technology and tools that enable communications, including Microsoft Office Suite (Word, Excel, PowerPoint); Google platforms and tools; and, web-based publishing;

  • Showcasing comfort with digital communications technology platforms, with the ability to coach others if needed;

  • Understanding the evolving communications and media ecosystem, B2B communications, and analytical techniques;

  • Leading analytics and reporting for digital communications channels, including web (firm intranet), social media, earned media and email;

  • Conducting deskside research to analyze the competitive landscape, determine brand perceptions, identify new opportunities, and provide actionable insights;

  • Possessing in-depth knowledge and familiarity with news monitoring and social monitoring tools such as Talkwalker and Brandwatch;

  • Possessing knowledge of MS Excel and BI tools such as PowerBI, Tableau;

  • Working knowledge of automation tools like Alteryx preferred with willingness to learn additional analysis tools;

  • Possessing working knowledge of statistics,

  • Committing to continuous improvement through innovation, simplification and leveraging industry-leading practices;

  • Delivering work held to the highest standards of quality and accuracy;

  • Demonstrating agility and comfort in working across a variety of content management systems;

  • Exhibiting proven executive presence and ability to communicate effectively via multiple channels and with impact to all levels of internal audiences, staff through partner, as well as external audiences as needed.

  • Using business acumen, analytical, and problem-solving skills;

  • Navigating complexity and ambiguity, practicing resourcefulness to see things through;

  • Utilizing project management skills to manage multiple projects at one time in a fast-paced environment and adapt to new priorities;

  • Developing and deepening knowledge of communications principles and practices;

  • Executing communication and change management activities in support of the team's digital transformation to minimize cultural barriers, resistance to change;

  • Leading training sessions for team members and providing support on measurement and technology initiatives;

  • Collaborating effectively with peers and senior team members on strategic priorities and projects (research & analysis, visualization, and migration) as well as counterparts in marketing analytics; and,

  • Identifying industry-leading practices, technologies and analytic practices to share knowledge with the team.

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Performance Communications Insights & Analytics Senior Associate

Pwc