Partner Marketing Specialist / Manager

Workato Mountain View , CA 94035

Posted 3 months ago

Workato is the operating system for today's fast-moving business. As a high growth company with over 6000 customers, Workato is revolutionizing the integration and automation market with investments from the top 3 SaaS companies - Salesforce, Workday, ServiceNow. Recognized as a leader by both Gartner and Forrester, it is the only AI-based platform that enables both business and IT to integrate their apps and automate workflows across their enterprise with robust security and governance. Some of the world's top brands including Slack, Grab, Box, Visa, Broadcom run on Workato.

We are looking for a rock star Partner Marketing Specialist/Manager to join our team. This role reports to the Senior Director of Business Development. The ideal candidate is marketing savvy, has business acumen that enables he/she to engage externally and internally, as well as a ROI-centric approach to his/her work. This person should have a demonstrated ability to think strategically about marketing, as well as translating strategy into marketing campaigns, communications, assets, and overall Partner Ecosystem demandgen, growth, loyalty, and culture.

Workato has a positive, diverse, and collaborative culture-we look for people who are curious, inventive, smart, hardworking and work to be a little better every day. Workato has also been recognized amongst the "Top 47 Enterprise Startups to Bet Your Career On in 2020" and the "Hottest 13 Productivity Software Startups to watch in 2020!" by Business Insider.


  • Oversee external partner communication programs, including newsletters, webcasts, partner hosted campaigns, web assets, and MDF

  • Overlay and be the liaison champion for Workato-hosted joint partner campaigns.

  • Manage Annual Partner Summit, bi-annual Partner Sales Kick-off, BD Spotlight.

  • Work closely with the marketing team to extend the global marketing strategy into the partner ecosystem and align marketing initiatives

  • Interface with Partners as it relates to all marketing initiatives and joint GTM strategy sessions


Qualifications and Experience

  • 3 - 5 years relevant experience

  • Experience with marketing tools, content creation/curation, field and event marketing, digital and GTM campaigns

  • Exceptional verbal, written, and copy-editing skills

  • Background in B2B SaaS and Partner Marketing desired

  • Bachelor degree required (Sales, Marketing, Business Operations); MBA desired

Soft Skills

  • Ability to collaborate effectively and cross-functionally in a fast-paced environment and matrix organization

  • Analytical, with the ability to capture and use key data and insights to drive key marketing strategies and decisions

  • Excellent communication, presentation, copy-editing and writing skills required

Why Workato?

  • Supportive, collaborative, international team environment that supports remote employees (currently all of us!)

  • Long-term prospects for a professional career in a high growth company

  • Flexible Work culture

  • Be part of a community-oriented organization with a history of giving back

  • Best in class technology tools to empower you to do your best work

  • Support for professional development and continuous learning

  • Wellness programs, including fitness challenges and an occasional company day off to recover from Zoom fatigue

  • Company-sponsored team-bonding activities and team celebrations

All full-time regular employees in the US will also have the following benefits:

  • Workato Stock Options at one of Silicon Valley's fastest growing startups

  • Health benefits: Medical, dental, vision for you and family

  • Pre-tax benefits: Flexible spending account, 401k, commuter benefits

  • Company-paid life insurance and short/long-term disability insurance

  • Employee Assistance program

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