Partner Growth & Nurture Marketing Manager

Datto Corp. Boston , MA 02298

Posted 2 months ago

As the world's leading provider of cloud-based software and security solutions purpose-built for delivery by Managed Service Providers (MSPs), Datto believes there is no limit to what small and medium businesses (SMBs) can achieve with the right technology. Datto's proven Unified Continuity, Networking, Endpoint Management, and Business Management solutions drive cyber resilience, efficiency, and growth for MSPs. Delivered via an integrated platform, Datto's solutions help its global ecosystem of over 19,000 MSP partners serve over one million businesses around the world. From proactive dynamic detection and prevention to fast, flexible recovery from cyber incidents, Datto's solutions defend against costly downtime and data loss in servers, virtual machines, cloud applications, or anywhere data resides. Since its founding in 2007, Datto has won numerous awards for its product excellence, superior technical support, rapid growth, and for fostering an outstanding workplace. With headquarters in Norwalk, Connecticut, Datto has global offices in Australia, Canada, China, Denmark, Germany, Israel, the Netherlands, Singapore, and the United Kingdom.

As the Partner Growth Marketing Manager you will be responsible for creating partner demand generation programs and campaigns to engage Datto's partners in cross-sell and expansion efforts to grow their businesses. You'll have responsibility for the strategic partner marketing plan and ensuring its execution. Your focus will be driving growth with and through Datto's most significant and strategic Managed Service Providers (MSPs), as well as creating demand generation content and campaigns for partners to leverage with their SMB clients. You are a results-driven marketer who aligns your marketing targets to the business objectives and targets of the Strategic Partner team. You will collaborate and align with sales, enablement and across marketing to leverage content, campaigns and approaches. You also thrive being a trusted advisor in partner-facing marketing engagements. You are comfortable working in a fast-paced environment where priorities and responsibilities shift with the business.

A Look Inside the Job:

  • Define, create and execute the Partner marketing plan for North America partners focused on driving growth through existing partners.

  • Leverage data to identify significant cohorts of cross-sell and upsell opportunities to drive growth with and through Datto's North America MSP partners.

  • Collaborate across the Marketing organization, particularly Product Marketing, as well as with the Sales and Enablement teams to create campaigns, playbooks, nurture programs and sales plays to capture these cross-sell and upsell opportunities.

  • Establish repeatable partner marketing services and campaigns, leveraging vendors and industry best practices to scale coverage.

  • Create opt-in programs to strategically invest market development funds (MDF) on behalf of partners to drive end customer demand.

  • Drive the development of annual comprehensive marketing plans with strategic / top tier partners, while aligning with corporate growth and revenue objectives across multiple dimensions including partner awareness, partner enablement, partner demand generation and partner GTM readiness.

  • Where relevant, identify and evangelize opportunities for strategic / top tier partners to participate in thought-leadership, brand building, and demand generation programs and initiatives.

  • Set the partner marketing targets for your programs, in alignment with the overall Marketing and GTM goals/targets for the existing partner segment. Track and report progress on key metrics, including regular readouts on the performance of partner marketing programs.

  • Manage and plan quarterly budgets to invest in partner marketing programs.

About You:

  • 8+ years of relevant marketing experience with partner/channel marketing, further experience in field marketing preferred

  • BA/BS in marketing, communications, journalism, or a related field

  • Expert writing and communication skills, a world-class communicator.

  • Excellent project management and organizational skills, with a strong attention to detail in a fast-paced environment.

  • Data-driven approach to continuously measure and evaluate impact and value, and eager to be willing to iterate programs as they grow

  • Track record of being a trusted collaborator. Demonstrated ability to interact clearly and concisely with partners, executives, marketing and sales - inside many departments and at all levels.

Bonus Points:

  • Existing partnerships and experience within the IT MSP channel

Benefits:

At Datto, we believe our employees are our greatest asset and offer all full-time employees a wide-ranging benefits package, including:

  • Comprehensive health-care benefits

  • Flexible paid time off policy

  • Generous paid parental leave

  • "Datto University" virtual on-boarding program

  • Access to more than 5,000 courses via LinkedIn Learning

  • Education reimbursement

  • Employee Assistance Program

  • Headspace App

  • Charity match program

  • A dynamic and socially active work culture, including Employee Resource Groups

  • Networking and career development opportunities

  • And more!

Note: We are looking only for candidates willing to join us directly as W2 employees (No 3rd party candidates)

By submitting an application, you acknowledge we will process your data in order to consider you for the position you apply for and for other open positions within our company for which you may be suited. We collect and store your data in accordance with our Recruiting Privacy Practices.

Datto is an equal opportunity employer.

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Partner Marketing Manager

New Relic Inc.

Posted 7 days ago

VIEW JOBS 6/18/2022 12:00:00 AM 2022-09-16T00:00 Partner Marketing Manager Channel Marketing Manager Req ID FY22|S&M|#3407 Location(s) Atlanta, Georgia, USA, Austin, Texas, USA, Baltimore, Maryland, USA, Boston, Massachusetts, USA, Charlotte, North Carolina, USA, Chicago, Illinois, USA, Los Angeles, California, USA, Minneapolis, Minnesota, USA, New York City, New York, USA, Philadelphia, Pennsylvania, USA, Phoenix, Arizona, USA, Portland, Oregon, USA, Salt Lake City, Utah, USA, San Francisco, California, USA, Seattle, Washington, USA Your opportunity New Relic is the industry's largest and most comprehensive SaaS-based observability platform built to create more perfect software. We are passionate about providing solutions and tools that help development and operations teams monitor, troubleshoot, and optimize the performance of their applications and infrastructure. And, we have a ton of fun doing amazing work! We are searching for a stellar Partner Marketing Manager will develop and implement groundbreaking marketing communications plans, content and programs that cut through the noise, to support the work we do with our partners. This person will collaborate across the marketing team to plan, develop and drive the activities, programs and content that highlight how New Relic and our partners bring value to our customers. You're a good fit for this role if you have the know-how and experience developing and carrying out compelling audience specific marketing communications. You are excited about taking ownership of your work and showing us what phenomenal looks like. You are detail oriented and organized. You understand technology marketing and have experience with B2B cloud software or SaaS platforms. Opportunity to work from a remote office may be available depending on applicant location. What you'll do * Build and implement internal and external partner communications including but not limited to driving monthly newsletters, quarterly webinars, email updates and partner portal highlights. * Develop strategy for implementing and tracking SFDC campaigns and outcomes for all partner marketing activities. * Collaborate across Marketing and with Alliances & Channels to create engaging content such as blog posts and pitch decks. * Work with the customer marketing team and our partners to create partner-themed case studies, blogs, win wires, etc. * Ensure that New Relic's presence and content on the partner portal and on the New Relic partner page is current and continually optimized to support our goals. * Manage Marketing Development Fund (MDF) processes. * Support partner marketing events and activities. This role requires * 3+ years of marketing experience in high technology B2B enterprise software field, required * Experience in developing communications plans, including as elements newsletters, blogs and webinars * Content marketing experience, including creating net-new content pieces * Proven creative spark as expressed in content, visual design, messaging, etc * Adept at establishing relationships with teammates and partners * A growth demeanor and thrives in a high-growth environment * Excellent written and oral communication skills * Experience and familiarity with Salesforce, Marketo, Google Analytics * Post COVID, ability to travel up to 10% of the time Bonus points if you have * Bachelor's degree in Communications, Marketing, Business or a technical field * Good understanding of cloud infrastructure and cloud applications (e. g. Amazon AWS, Microsoft Azure, Google Cloud) * Experience with Adobe InDesign and Drupal * Experience in a high-growth marketing environment New Relic Inc. Boston MA

Partner Growth & Nurture Marketing Manager

Datto Corp.